Intent Data
Also known as: Buying Signals, Purchase Intent Data
Behavioral data that indicates a company or individual is actively researching a particular topic or solution. This capability is implemented by tools like Cognism to enhance automation and efficiency.
Context
Intent data helps prioritize accounts showing buying signals. AI agents use intent data to time outreach when prospects are actively researching solutions, dramatically improving conversion rates.
Examples
- 1Third-party intent signals from content consumption patterns
- 2First-party intent from website behavior and engagement
- 3Surge in searches for specific keywords by target accounts
Implementing Agents
AI agents that implement or utilize Intent Data:
Cognism
GDPR-compliant B2B sales intelligence platform with phone-verified mobile numbers and intent data for European and global markets
Implements Intent Data as a core feature
Lusha
B2B contact and company data platform with browser extension for quick prospecting and CRM enrichment
Implements Intent Data as a core feature
Seamless.ai
AI-powered sales lead platform with real-time contact search, email verification, and buyer intent signals
Implements Intent Data as a core feature
6sense
AI-powered ABM platform with predictive analytics, intent data, and orchestration for enterprise revenue teams
Implements Intent Data as a core feature
SalesIntel
B2B contact data platform with human-verified contacts, intent data, and research-on-demand service for accurate prospecting
Implements Intent Data as a core feature