AI SDR

6sense

by 6sense

★4.2

533 reviews

AI-powered ABM platform with predictive analytics, intent data, and orchestration for enterprise revenue teams

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📌Key Takeaways

16sense is a ai sdr AI agent by 6sense, founded in 2013.
2AI-powered ABM platform with predictive analytics, intent data, and orchestration for enterprise revenue teams
3Top strengths: Predictive Account Scoring: 6sense's predictive account scoring engine analyzes over 50 distinct buying signals to automatically rank and prioritize accounts based on their likel...; Intent Data Network: 6sense operates one of the largest B2B intent data networks in the industry, capturing and analyzing buying signals from millions of websites, publica....
4Rated 4.2/5 based on 533 reviews.

Overview

6sense is a comprehensive AI-powered revenue intelligence platform that fundamentally transforms how B2B organizations identify, prioritize, and engage with potential customers throughout the entire buying journey. At its core, 6sense leverages advanced machine learning algorithms and predictive analytics to analyze billions of buying signals, intent data points, and account behaviors across the web, enabling sales and marketing teams to understand not just who their potential customers are, but precisely when those accounts are actively researching solutions and ready to engage. The platform serves as a unified command center for revenue teams, combining account-based marketing (ABM) capabilities with sophisticated sales intelligence tools. By aggregating first-party data from a company's own systems with 6sense's proprietary third-party intent data network, the platform creates comprehensive account profiles that reveal hidden buying committees, map organizational hierarchies, and surface the specific topics and solutions prospects are researching. This intelligence empowers sales development representatives to craft highly personalized outreach that resonates with prospects' actual needs and timing. 6sense's predictive engine continuously scores and ranks accounts based on their likelihood to purchase, factoring in over 50 distinct buying signals including website visits, content consumption patterns, technology stack changes, hiring trends, and competitive research activities. This scoring methodology enables revenue teams to focus their limited time and resources on accounts demonstrating genuine purchase intent, rather than pursuing cold leads with minimal conversion potential. The platform integrates seamlessly with major CRM systems, marketing automation platforms, and sales engagement tools, ensuring that predictive insights flow directly into the workflows where sales and marketing professionals operate daily. Whether teams are building targeted advertising campaigns, orchestrating multi-channel nurture sequences, or prioritizing daily outreach activities, 6sense provides the intelligence foundation that drives more efficient, effective revenue generation across the entire go-to-market organization.

🎯 Key Differentiator

AI-Extracted

Predictive AI that identifies in-market accounts with buying intent before competitors, combining first-party data with proprietary intent signals across 50+ behavioral indicators

6sense's core differentiator is its predictive engine that scores accounts based on 50+ buying signals and behavioral indicators including website visits, content consumption, technology changes, and competitive research patterns. The platform claims to identify accounts in-market 50+ days before traditional methods, giving sales teams a significant competitive advantage. According to 6sense customer data, organizations using the platform see an average 2x increase in pipeline and 40% improvement in win rates by engaging prospects at the optimal moment in their buying journey.

This differentiator was AI-extracted from competitive research.

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Last verified: January 27, 2026

Key Features

Predictive Account Scoring

6sense's predictive account scoring engine analyzes over 50 distinct buying signals to automatically rank and prioritize accounts based on their likelihood to purchase. The system continuously monitors behavioral indicators including website engagement patterns, content consumption across the web, technology stack changes detected through technographic data, hiring trends that signal growth initiatives, and competitive research activities. Machine learning models trained on billions of historical data points assign dynamic scores that update in real-time as new signals emerge, ensuring sales teams always have current intelligence on which accounts deserve immediate attention versus those requiring continued nurturing. Sales teams can focus 100% of their outreach efforts on accounts demonstrating genuine purchase intent, dramatically improving conversion rates and reducing time wasted on unqualified prospects.

Intent Data Network

6sense operates one of the largest B2B intent data networks in the industry, capturing and analyzing buying signals from millions of websites, publications, review sites, and digital properties where business professionals research solutions. The platform tracks topic-level intent across thousands of keywords and categories, identifying when specific accounts are actively researching solutions in your market category. This third-party intent data combines with first-party signals from your own digital properties to create a comprehensive view of account engagement that reveals not just interest, but the specific problems prospects are trying to solve and the solutions they're evaluating. Revenue teams gain visibility into prospect research activities happening outside their own properties, enabling proactive engagement before competitors even know an account is in-market.

Account-Based Advertising

6sense's account-based advertising capabilities enable marketing teams to deliver highly targeted display, video, and social advertisements exclusively to accounts matching their ideal customer profile and demonstrating relevant buying signals. The platform integrates with major advertising networks and demand-side platforms to orchestrate campaigns that reach specific companies and even specific personas within those organizations. Advanced audience segmentation allows marketers to create distinct messaging for different buying stages, serving awareness content to early-stage researchers while delivering competitive differentiation messaging to accounts actively evaluating solutions. Marketing budgets are invested exclusively in reaching accounts with genuine revenue potential, eliminating wasted spend on impressions served to companies outside the target market.

Buying Team Intelligence

6sense automatically identifies and maps the complete buying committee within target accounts, surfacing not just the obvious decision-makers but the hidden influencers, technical evaluators, and executive sponsors who impact purchase decisions. The platform analyzes engagement patterns, job titles, organizational hierarchies, and historical deal data to predict which personas typically participate in purchasing decisions for your solution category. Contact enrichment capabilities provide verified email addresses, phone numbers, and social profiles for identified buying team members, enabling multi-threaded outreach strategies that engage all relevant stakeholders. Sales teams can execute comprehensive multi-threading strategies that engage entire buying committees rather than relying on single-threaded relationships that stall when champions change roles.

Revenue AI Insights

6sense's Revenue AI continuously analyzes pipeline data, engagement patterns, and historical outcomes to surface actionable insights that help revenue leaders optimize their go-to-market strategies. The system identifies patterns in successful deals, highlights accounts showing signs of stalling or competitive threat, and recommends specific actions to accelerate opportunities through the funnel. Automated alerts notify sales managers when high-value accounts exhibit significant behavioral changes, while AI-generated summaries provide executives with clear visibility into pipeline health, forecast accuracy, and team performance metrics. Revenue leaders gain predictive visibility into pipeline risks and opportunities, enabling proactive intervention before deals stall and strategic resource allocation to maximize quarterly outcomes.

Pros & Cons

Pros

+Predictive Account Scoring: 6sense's predictive account scoring engine analyzes over 50 distinct buying signals to automatically rank and prioritize accounts based on their likel...
+Intent Data Network: 6sense operates one of the largest B2B intent data networks in the industry, capturing and analyzing buying signals from millions of websites, publica...
+Account-Based Advertising: 6sense's account-based advertising capabilities enable marketing teams to deliver highly targeted display, video, and social advertisements exclusivel...
+Buying Team Intelligence: 6sense automatically identifies and maps the complete buying committee within target accounts, surfacing not just the obvious decision-makers but the...
+Revenue AI Insights: 6sense's Revenue AI continuously analyzes pipeline data, engagement patterns, and historical outcomes to surface actionable insights that help revenue...

Cons

−Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
−Data accuracy varies by region - international markets may have less comprehensive or current contact information.
−AI-generated content requires human review to ensure accuracy and brand voice consistency.

Use Cases

Explore all AI SDR use cases →

AI SDR: Automated Outbound Prospecting→

Sales teams spend hours manually researching prospects, finding contact information, and crafting personalized outreach messages. This manual process limits the volume of outreach and reduces time available for high-value activities like closing deals.

Lead Qualification and Scoring→

Sales reps waste time chasing unqualified leads, resulting in low conversion rates and inefficient resource allocation. Manual lead scoring is inconsistent and doesn't adapt to changing buyer signals.

Frequently Asked Questions

6sense offers: Predictive Account Scoring: 6sense's predictive account scoring engine analyzes over 50 distinct buying signals to automatically. Intent Data Network: 6sense operates one of the largest B2B intent data networks in the industry, capturing and analyzing. Account-Based Advertising: 6sense's account-based advertising capabilities enable marketing teams to deliver highly targeted di. Buying Team Intelligence: 6sense automatically identifies and maps the complete buying committee within target accounts, surfa. Revenue AI Insights: 6sense's Revenue AI continuously analyzes pipeline data, engagement patterns, and historical outcome.

1. Predictive Account Scoring: 6sense's predictive account scoring engine analyzes over 50 distinct buying signals to automatically rank and prioritize accounts based on their likel... 2. Intent Data Network: 6sense operates one of the largest B2B intent data networks in the industry, capturing and analyzing buying signals from millions of websites, publica... 3. Account-Based Advertising: 6sense's account-based advertising capabilities enable marketing teams to deliver highly targeted display, video, and social advertisements exclusivel...

1. Learning curve for advanced automation features - optimal configuration may require experimentation and iteration. 2. Data accuracy varies by region - international markets may have less comprehensive or current contact information. 3. AI-generated content requires human review to ensure accuracy and brand voice consistency.

6sense was founded in 2013. The company has raised $426M total. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

6sense uses a enterprise pricing model. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Common use cases for 6sense include: AI-powered intent data, Predictive analytics. This functionality is designed to streamline workflows and improve efficiency. Features may include automation, analytics, reporting, and collaboration tools. Specific capabilities depend on the plan level and product version you choose. Advanced features may require add-ons or enterprise plans.

Predictive AI that identifies in-market accounts with buying intent before competitors, combining first-party data with proprietary intent signals across 50+ behavioral indicators. 6sense's core differentiator is its predictive engine that scores accounts based on 50+ buying signals and behavioral indicators including website visits, content consumption, technology changes, and competitive research patterns. The platform claims to identify accounts in-market 50+ days before traditional methods, giving sales teams a significant competitive advantage. According to 6sense customer data, organizations using the platform see an average 2x increase in pipeline and 40% improvement in win rates by engaging prospects at the optimal moment in their buying journey.

6sense serves various industries including: Technology & SaaS, Financial Services, Healthcare & Life Sciences, Manufacturing, Professional Services. 6sense is particularly powerful for technology and SaaS companies where buying cycles are complex, involve multiple stakeholders, and require significant research before purchase decisions. The platform's intent data network has especially strong coverage of technology-related topics, enabling software vendors to identify accounts researching specific capabilities, evaluating competitors, or exploring new technology categories. SaaS companies benefit from 6sense's ability to track product-led growth signals alongside traditional marketing engagement, providing unified visibility into both self-service and sales-assisted buyer journeys.