AI SDR
Cognism
by Cognism Ltd
270 reviews
GDPR-compliant B2B sales intelligence platform with phone-verified mobile numbers and intent data for European and global markets
📌Key Takeaways
- 1Cognism is a ai sdr AI agent by Cognism Ltd, founded in 2015.
- 2GDPR-compliant B2B sales intelligence platform with phone-verified mobile numbers and intent data for European and global markets
- 3Top strengths: Diamond Data® Verification: Cognism's flagship Diamond Data® program represents a paradigm shift in B2B contact data quality. Unlike competitors who rely solely on algorithmic da...; Intent Data & Buying Signals: Cognism's AI-powered intent engine continuously monitors billions of online signals to identify companies actively researching solutions in your categ....
- 4Rated 3.8/5 based on 270 reviews.
Category
AI SDR
Founded
2015
Overview
Cognism is a comprehensive AI-powered B2B sales intelligence and prospecting platform that revolutionizes how sales teams identify, research, and engage with high-quality prospects across global markets. The platform combines one of the most extensive verified contact databases in the industry with sophisticated artificial intelligence and machine learning algorithms to deliver actionable sales intelligence that drives revenue growth. At its core, Cognism addresses the fundamental challenges that plague modern sales development: inaccurate contact data, time-consuming manual research, and the difficulty of identifying prospects who are actually ready to buy. The platform solves these problems through its proprietary Diamond Data® verification process, which ensures phone numbers and email addresses are human-verified for accuracy, dramatically reducing bounce rates and improving connection rates for sales teams. What truly differentiates Cognism from traditional data providers is its integration of intent data and AI-powered lead scoring. Rather than simply providing static contact information, the platform actively monitors buying signals across the web, identifying companies that are actively researching solutions in your category. This predictive intelligence layer transforms raw data into prioritized prospect lists, enabling sales representatives to focus their efforts on accounts with the highest conversion probability. The platform serves a diverse range of sales professionals including Sales Development Representatives (SDRs) who need efficient prospecting tools, Account Executives seeking to expand their pipeline with qualified opportunities, and Sales Managers looking to improve team productivity and forecast accuracy. Cognism's compliance-first approach, with built-in GDPR and CCPA compliance features, makes it particularly valuable for organizations selling into European markets where data privacy regulations are stringent. Cognism integrates seamlessly with major CRM platforms and sales engagement tools, creating a unified workflow that eliminates data silos and manual data entry. The platform's browser extension enables real-time prospecting directly from LinkedIn and company websites, while its API allows for custom integrations with existing tech stacks. With coverage spanning EMEA, NAM, and APAC regions, Cognism provides truly global sales intelligence for organizations of all sizes, from fast-growing startups to enterprise organizations with complex sales operations.
🎯 Key Differentiator
AI-ExtractedDiamond Data® Phone-Verified Mobile Numbers with 98% Accuracy Rate
Cognism's proprietary Diamond Data® verification process involves human researchers manually calling and verifying mobile phone numbers before they enter the database. This labor-intensive approach delivers a claimed 98% accuracy rate on mobile numbers, significantly higher than industry averages of 60-70%. According to customer testimonials, this translates to 3x higher connection rates compared to competitors. The verification process is particularly valuable for direct-dial mobile numbers, which are notoriously difficult to obtain and verify at scale, giving sales teams direct access to decision-makers without going through gatekeepers.
This differentiator was AI-extracted from competitive research.
Claim this page to verify and unlock →Last verified: January 27, 2026
Key Features
Diamond Data® Verification
Cognism's flagship Diamond Data® program represents a paradigm shift in B2B contact data quality. Unlike competitors who rely solely on algorithmic data collection and web scraping, Cognism employs dedicated human verification teams who physically call mobile numbers to confirm accuracy before adding them to the database. This labor-intensive process results in phone-verified mobile numbers with a claimed 98% accuracy rate, dramatically reducing the time SDRs spend dialing wrong numbers or reaching outdated contacts. The verification process also captures additional context like best times to call and direct dial availability, enabling sales teams to maximize their connect rates and have more meaningful conversations with decision-makers. Sales teams experience 3x higher connect rates and spend significantly less time on dead-end calls, directly translating to more pipeline generated per rep.
Intent Data & Buying Signals
Cognism's AI-powered intent engine continuously monitors billions of online signals to identify companies actively researching solutions in your category. The platform tracks content consumption patterns, technology review site visits, job postings indicating growth or change, funding announcements, and competitive research behavior to surface accounts showing genuine buying intent. Unlike basic intent data providers that offer generic topic-level signals, Cognism's intent scoring combines multiple signal types with firmographic fit to prioritize accounts most likely to convert. Sales teams receive real-time alerts when target accounts enter active buying cycles, enabling them to engage prospects at the optimal moment in their decision-making journey. Revenue teams can focus their efforts on the 3% of accounts actively in-market, resulting in 40% higher conversion rates and shorter sales cycles.
Prospector Chrome Extension
The Cognism Prospector browser extension transforms everyday web browsing into a prospecting powerhouse by overlaying verified contact data directly onto LinkedIn profiles, company websites, and other business pages. When viewing a prospect's LinkedIn profile, sales reps can instantly access verified email addresses, phone-verified mobile numbers, and company intelligence without leaving their browser. The extension also enables one-click export to CRM systems and sales engagement platforms, eliminating manual data entry and ensuring consistent data hygiene. Advanced features include bulk list building from LinkedIn Sales Navigator searches and automatic enrichment of existing contact records with the latest verified information. SDRs save an average of 2 hours daily on prospecting research while maintaining higher data quality standards across their outreach activities.
Sales Trigger Events
Cognism's trigger event monitoring system tracks over 50 different business events that indicate potential buying opportunities, including executive job changes, company expansions, technology implementations, funding rounds, and organizational restructuring. When a tracked event occurs at a target account, the platform automatically alerts relevant sales team members and can trigger predefined workflow actions like adding contacts to sequences or updating CRM records. The system uses machine learning to learn which trigger events correlate most strongly with closed-won deals for each customer, continuously refining alert relevance over time. This proactive intelligence enables sales teams to reach out with contextually relevant messaging at precisely the right moment. Sales teams can engage prospects with timely, relevant outreach that demonstrates market awareness and increases response rates by up to 50%.
CRM Data Enrichment
Cognism's automated data enrichment engine continuously monitors and updates contact and company records within connected CRM systems, ensuring sales teams always work with accurate, complete information. The platform identifies records with missing fields, outdated information, or data decay and automatically enriches them with verified data from Cognism's database. Enrichment capabilities include adding missing phone numbers and emails, updating job titles and company information, appending technographic and firmographic data, and flagging contacts who have changed roles or companies. The system operates in real-time for new records and runs scheduled batch enrichment for existing databases, maintaining data quality without manual intervention. Organizations maintain 95%+ CRM data accuracy while eliminating hundreds of hours of manual data maintenance annually.
Pros & Cons
Pros
- +Diamond Data® Verification: Cognism's flagship Diamond Data® program represents a paradigm shift in B2B contact data quality. Unlike competitors who rely solely on algorithmic da...
- +Intent Data & Buying Signals: Cognism's AI-powered intent engine continuously monitors billions of online signals to identify companies actively researching solutions in your categ...
- +Prospector Chrome Extension: The Cognism Prospector browser extension transforms everyday web browsing into a prospecting powerhouse by overlaying verified contact data directly o...
- +Sales Trigger Events: Cognism's trigger event monitoring system tracks over 50 different business events that indicate potential buying opportunities, including executive j...
- +CRM Data Enrichment: Cognism's automated data enrichment engine continuously monitors and updates contact and company records within connected CRM systems, ensuring sales...
Cons
- −Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
- −Data accuracy varies by region - international markets may have less comprehensive or current contact information.
- −AI-generated content requires human review to ensure accuracy and brand voice consistency.
Use Cases
Explore all AI SDR use cases →Outbound SDR Prospecting: Building High-Quality Pipeline at Scale→
Sales Development Representatives face immense pressure to generate qualified pipeline while meeting aggressive activity metrics. Traditional prospecting methods involve hours of manual research across LinkedIn, company websites, and various data sources to find contact information that is often outdated or inaccurate. SDRs waste valuable selling time on wrong numbers, bounced emails, and contacts who have changed roles. The lack of prioritization means equal effort is spent on low-probability prospects as high-intent buyers, resulting in poor conversion rates and SDR burnout. Without reliable data, SDRs struggle to personalize outreach effectively, leading to generic messaging that fails to resonate with prospects.
Account-Based Marketing: Precision Targeting for Strategic Accounts→
Account-Based Marketing programs require precise targeting of specific individuals within named accounts, but marketing teams often struggle to build comprehensive contact lists for their target account lists. Generic firmographic data fails to identify the full buying committee, leaving gaps in multi-threaded engagement strategies. Without intent data, ABM campaigns waste budget on accounts that aren't actively in-market, resulting in poor engagement rates and difficulty demonstrating ROI. Marketing teams lack visibility into which accounts are showing buying signals, making it impossible to coordinate timely outreach between marketing and sales. The disconnect between marketing automation platforms and accurate contact data leads to high bounce rates and deliverability issues that damage sender reputation.
European Market Expansion: GDPR-Compliant Prospecting→
Companies expanding into European markets face significant challenges around data privacy compliance that don't exist in North American markets. GDPR regulations impose strict requirements on how personal data can be collected, stored, and used for sales and marketing purposes, with potential fines reaching 4% of global revenue for violations. Many US-based sales intelligence providers lack proper consent mechanisms and compliance documentation for European data, exposing their customers to legal risk. Sales teams are often paralyzed by compliance concerns, unsure which prospects they can legally contact and how to document their outreach appropriately. The complexity of navigating different privacy regulations across EU member states, combined with the UK's post-Brexit data protection framework, creates confusion and slows market entry.
Sales and Marketing Alignment: Unified Revenue Intelligence→
Misalignment between sales and marketing teams is one of the most persistent challenges in B2B organizations, resulting in wasted resources, finger-pointing, and missed revenue targets. Marketing generates leads that sales claims are unqualified, while sales complains about lack of pipeline support. Both teams work from different data sources with inconsistent information about accounts and contacts, making coordination impossible. Without shared visibility into account engagement and intent signals, marketing and sales operate in silos with conflicting priorities. The lack of a single source of truth for prospect data leads to duplicate outreach, inconsistent messaging, and poor customer experience that damages brand perception.
Executive Outreach: Reaching C-Suite Decision Makers→
Reaching C-suite executives is one of the most challenging aspects of enterprise sales, as these decision-makers are heavily shielded by gatekeepers and rarely respond to generic outreach. Traditional contact databases provide office phone numbers that route to assistants or general company lines, making direct executive access nearly impossible. Email addresses for executives are often protected or monitored by assistants, with most cold emails never reaching the intended recipient. Without direct mobile numbers, sales teams resort to LinkedIn InMail which has notoriously low response rates, or expensive executive networking events with limited scale. The inability to reach executives directly extends sales cycles and forces deals to be sold bottom-up, reducing deal sizes and increasing complexity.
Competitive Displacement: Targeting Competitor Customers→
Identifying and targeting customers of specific competitors is a high-value but challenging sales strategy. Traditional prospecting methods provide no visibility into which companies use competitive products, forcing sales teams to rely on guesswork or expensive third-party research. Even when competitor customers are identified, sales teams lack the contact information needed to reach the right stakeholders responsible for vendor decisions. Without understanding the competitive landscape within target accounts, sales messaging fails to address specific pain points with current solutions. The inability to systematically target competitor customers means leaving significant market share on the table and allowing competitors to retain accounts that could be won.
Event Follow-Up: Maximizing Conference ROI→
Trade shows and conferences represent significant investments for B2B companies, but most organizations fail to capture the full value of event attendance. Badge scans and business card collections provide incomplete contact information that requires hours of manual research to enrich. Event leads often lack the context needed for personalized follow-up, resulting in generic outreach that fails to stand out from the flood of post-event emails. Without rapid follow-up, event leads go cold as prospects forget conversations and move on to other priorities. The inability to identify additional stakeholders within accounts met at events limits expansion opportunities and multi-threading strategies.
Hiring Trigger Campaigns: Capitalizing on Growth Signals→
Companies that are actively hiring often represent ideal prospects, as hiring indicates growth, budget availability, and potential need for supporting products and services. However, identifying companies with relevant open positions and connecting with the right decision-makers is time-consuming and unreliable. Job boards provide hiring information but no contact data, requiring separate research to identify and reach stakeholders. By the time sales teams manually identify and research hiring companies, the opportunity window may have closed. Without systematic processes for monitoring hiring signals, sales teams miss countless opportunities to engage growing companies at the optimal moment.
Data Enrichment: Maintaining CRM Hygiene at Scale→
CRM data decay is one of the most persistent challenges facing sales organizations, with studies showing that B2B contact data degrades at 30% or more annually due to job changes, company moves, and updated contact information. Dirty CRM data leads to wasted sales effort on outdated contacts, poor email deliverability that damages sender reputation, and inaccurate forecasting based on stale pipeline. Manual data maintenance is prohibitively time-consuming and never keeps pace with the rate of decay. Without accurate CRM data, sales teams lose trust in their systems and revert to maintaining personal spreadsheets, fragmenting organizational knowledge and reducing collaboration.
Frequently Asked Questions
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Last updated: Jan 27, 2026