AI SDR

Lusha

by Lusha

★3.9

80 reviews

B2B contact and company data platform with browser extension for quick prospecting and CRM enrichment

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📌Key Takeaways

1Lusha is a ai sdr AI agent by Lusha, founded in 2016.
2B2B contact and company data platform with browser extension for quick prospecting and CRM enrichment
3Top strengths: Prospecting Platform: Lusha's Prospecting Platform provides sales teams with a powerful search interface to discover ideal prospects across its database of 500+ million ver...; Browser Extension: The Lusha browser extension transforms everyday web browsing into a prospecting opportunity by instantly revealing verified contact information for an....
4Rated 3.9/5 based on 80 reviews.

Overview

Lusha is a comprehensive AI-powered sales intelligence and prospecting platform that revolutionizes how B2B sales teams identify, research, and engage with high-quality prospects throughout the entire sales development lifecycle. Built on a proprietary database containing over 500 million business profiles with real-time updates, Lusha combines advanced data enrichment capabilities, sophisticated AI-driven lead scoring algorithms, and intelligent automated outreach features to dramatically streamline and accelerate the sales development process. The platform serves as an essential tool for B2B sales teams, Sales Development Representatives (SDRs), Account Executives, and sales managers who need to accelerate pipeline generation while improving overall sales efficiency and conversion rates. Lusha's core value proposition centers on eliminating the time-consuming manual research that traditionally burdens sales professionals, replacing it with instant access to verified, accurate prospect data enriched with actionable intelligence. At the heart of Lusha's capabilities is its sophisticated AI engine that continuously analyzes prospect behavior, engagement patterns, and buying signals to automatically prioritize high-intent leads. This intelligent scoring system ensures sales teams focus their valuable time and energy on the most promising opportunities rather than chasing cold leads unlikely to convert. The platform tracks intent signals across multiple touchpoints including website visits, content engagement, email interactions, and behavioral indicators to create comprehensive prospect profiles that reveal purchase readiness. Lusha integrates seamlessly with popular CRMs including Salesforce, HubSpot, and Pipedrive, as well as other essential sales tools, providing frictionless workflow integration that eliminates manual data entry and keeps prospect information synchronized across all systems. Key capabilities encompass prospect research and discovery, real-time email verification, direct phone number discovery, comprehensive company insights including firmographic and technographic data, and AI-powered engagement recommendations that guide sales teams toward optimal outreach strategies. Whether teams need to build targeted prospect lists, enrich existing CRM data, verify contact information, or identify accounts showing active buying intent, Lusha provides the intelligence and automation necessary to transform sales development from an art into a science.

🎯 Key Differentiator

AI-Extracted

Real-time B2B data enrichment with AI-powered lead scoring and intent signals

Lusha's proprietary database contains 500M+ business profiles with real-time updates, combined with AI algorithms that analyze engagement patterns and buying signals to automatically score and rank prospects by conversion likelihood. The platform's intent data capabilities track website visits, content engagement, and behavioral indicators to identify accounts actively researching solutions, enabling sales teams to focus on high-intent opportunities rather than spending hours on manual research and qualification.

This differentiator was AI-extracted from competitive research.

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Last verified: January 27, 2026

Key Features

Prospecting Platform

Lusha's Prospecting Platform provides sales teams with a powerful search interface to discover ideal prospects across its database of 500+ million verified contacts. Users can filter by dozens of criteria including job title, seniority level, department, company size, industry, location, technologies used, and recent funding events. The platform's AI-powered recommendations suggest similar prospects based on successful conversions, helping teams expand their total addressable market. Advanced boolean search capabilities allow for complex queries that precisely target niche buyer personas, while saved search filters enable teams to monitor for new prospects matching their ideal customer profile in real-time. Dramatically reduces prospecting time from hours to minutes while improving lead quality through precise targeting and AI-powered recommendations.

Browser Extension

The Lusha browser extension transforms everyday web browsing into a prospecting opportunity by instantly revealing verified contact information for any professional encountered online. When viewing LinkedIn profiles, company websites, or even email signatures, the extension overlays accurate direct dial numbers, email addresses, and company details without leaving the current page. The extension integrates directly with CRM systems, allowing one-click contact export that automatically creates new leads or enriches existing records. Smart duplicate detection prevents data redundancy, while usage tracking helps teams monitor credit consumption and identify power users. Enables seamless prospecting within existing workflows, eliminating context-switching and reducing the friction between discovering a prospect and initiating outreach.

Data Enrichment API

Lusha's Data Enrichment API enables organizations to programmatically enhance their existing databases with fresh, verified contact and company information at scale. The RESTful API accepts partial records—such as just a name and company—and returns comprehensive profiles including direct dials, verified emails, job titles, social profiles, and company firmographics. Batch processing capabilities allow enrichment of thousands of records simultaneously, while webhook notifications alert systems when enrichment is complete. The API includes intelligent matching algorithms that handle variations in company names, job titles, and other fields to maximize match rates. Automates database maintenance and lead enrichment at scale, ensuring CRM data remains accurate and complete without manual intervention.

Intent Data & Signals

Lusha's Intent Data feature identifies companies and contacts actively researching solutions in your category, enabling sales teams to prioritize outreach to prospects with demonstrated buying interest. The platform aggregates signals from content consumption patterns, technology adoption indicators, hiring trends, and third-party intent providers to score prospect readiness. Real-time alerts notify sales reps when target accounts show increased activity, allowing for timely engagement during the critical research phase. Intent scores integrate directly into prospecting workflows, automatically surfacing hot leads and deprioritizing cold accounts. Focuses sales efforts on prospects most likely to convert by identifying buying signals before competitors, dramatically improving conversion rates and sales efficiency.

Team Collaboration & Analytics

Lusha's team collaboration features enable sales organizations to coordinate prospecting efforts, share valuable contacts, and maintain visibility into team performance. Shared lists allow teams to collaboratively build and manage prospect pools, with automatic deduplication preventing multiple reps from contacting the same prospect. The analytics dashboard provides detailed insights into credit usage, contact reveal rates, data accuracy metrics, and individual rep productivity. Managers can set usage limits, allocate credits across teams, and identify coaching opportunities based on performance data. Export capabilities enable integration with business intelligence tools for deeper analysis. Maximizes ROI on Lusha investment by preventing duplicate outreach, enabling knowledge sharing, and providing visibility into prospecting effectiveness across the organization.

Pros & Cons

Pros

+Prospecting Platform: Lusha's Prospecting Platform provides sales teams with a powerful search interface to discover ideal prospects across its database of 500+ million ver...
+Browser Extension: The Lusha browser extension transforms everyday web browsing into a prospecting opportunity by instantly revealing verified contact information for an...
+Data Enrichment API: Lusha's Data Enrichment API enables organizations to programmatically enhance their existing databases with fresh, verified contact and company inform...
+Intent Data & Signals: Lusha's Intent Data feature identifies companies and contacts actively researching solutions in your category, enabling sales teams to prioritize outr...
+Team Collaboration & Analytics: Lusha's team collaboration features enable sales organizations to coordinate prospecting efforts, share valuable contacts, and maintain visibility int...

Cons

−Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
−Data accuracy varies by region - international markets may have less comprehensive or current contact information.
−AI-generated content requires human review to ensure accuracy and brand voice consistency.

Use Cases

Explore all AI SDR use cases →

Outbound SDR Prospecting at Scale→

Sales development representatives face an impossible math problem: they need to generate enough qualified meetings to feed the sales pipeline, but manual prospecting limits them to researching and contacting perhaps 30-50 prospects per day. Each prospect requires finding accurate contact information, researching their company and role, crafting a personalized message, and following up multiple times. This manual approach creates a ceiling on SDR productivity that companies try to overcome by hiring more reps, but this linear scaling is expensive and difficult to manage. Meanwhile, prospects are increasingly immune to generic outreach, demanding personalization that takes even more time to execute properly.

Account-Based Marketing Execution→

Account-based marketing strategies require sales and marketing teams to coordinate highly targeted campaigns against specific named accounts, but execution often falls apart due to data gaps and manual processes. Marketing creates beautiful ABM campaigns but lacks accurate contact data to reach the right stakeholders. Sales receives marketing-qualified accounts but doesn't know who to contact or how to personalize outreach. The disconnect between marketing's account-level targeting and sales' contact-level execution creates a gap where ABM programs generate awareness but fail to convert to pipeline. Additionally, tracking engagement across multiple stakeholders within target accounts requires manual coordination that rarely happens consistently.

CRM Data Hygiene and Enrichment→

CRM databases decay at an alarming rate—studies suggest 30% of B2B contact data becomes outdated annually due to job changes, company moves, and organizational restructuring. Sales teams waste countless hours chasing contacts who have left their roles, sending emails that bounce, and calling numbers that ring to the wrong person. Beyond the wasted effort, poor data quality undermines reporting accuracy, makes territory planning unreliable, and erodes sales rep confidence in the CRM as a source of truth. Many organizations attempt periodic data cleansing projects, but these point-in-time efforts quickly become outdated, and the manual nature of data maintenance makes it unsustainable at scale.

Competitive Displacement Campaigns→

Winning customers away from competitors requires precise timing and targeting, but most sales teams lack visibility into which prospects are using competitive solutions and when they might be open to switching. Generic outreach to prospects who are happy with their current vendor wastes time and damages brand perception. Sales teams need to identify accounts where competitors are vulnerable—perhaps due to contract renewals, poor service experiences, or changing requirements—and reach the right stakeholders with compelling displacement messaging. Without this intelligence, competitive displacement becomes a numbers game rather than a strategic motion.

Event and Conference Follow-Up→

Trade shows and conferences represent massive investments in time and money, yet most organizations fail to capitalize on the connections made. Sales teams return from events with stacks of business cards and badge scans but lack the bandwidth to research each contact, determine their fit, and execute timely follow-up. The window for effective post-event outreach is narrow—within days, attendees have forgotten conversations and moved on to other priorities. Generic 'nice to meet you' emails get lost in the flood of post-event messages, while the manual effort required for personalized follow-up means most leads go cold before they're ever contacted.

Sales Territory Planning and Assignment→

Effective territory planning requires accurate, current data about companies and contacts within each geographic or vertical segment, but most organizations work with outdated information that leads to unbalanced territories and missed opportunities. Sales operations teams spend weeks manually researching and validating account data before each planning cycle, only to have their work become outdated within months. Territories that look balanced on paper prove unequal in practice when contact data is inaccurate or key accounts have been miscategorized. Without reliable data, territory planning becomes more art than science, leading to rep frustration and suboptimal coverage.

Recruiting and Talent Acquisition Outreach→

Corporate recruiters and talent acquisition teams face many of the same challenges as sales professionals: they need to identify and reach passive candidates who aren't actively job searching, personalize outreach to stand out from the flood of recruiter messages, and manage high-volume campaigns while maintaining quality. LinkedIn InMail has become oversaturated, with response rates declining as candidates ignore generic recruiting messages. Finding direct contact information for candidates is time-consuming, and without it, recruiters are limited to channels where they compete with every other recruiter for attention.

Partner and Channel Sales Enablement→

Channel sales teams face unique challenges in enabling partners to sell effectively. Partners often lack access to the same prospecting tools and data that direct sales teams enjoy, limiting their ability to identify and reach qualified prospects. Providing partners with prospect lists quickly becomes outdated, and there's no visibility into how partners are using the data or engaging with prospects. The result is inconsistent partner performance, with some partners thriving while others struggle to generate pipeline despite having strong technical capabilities and customer relationships.

Frequently Asked Questions

Lusha is a comprehensive AI-powered sales intelligence and outreach platform that has revolutionized how B2B sales teams discover, engage, and convert high-value prospects. At its core, Lusha maintains one of the industry's most extensive verified contact databases, featuring over 500 million business professionals with continuously updated direct dial phone numbers, email addresses, and professio...

Lusha offers: Prospecting Platform: Lusha's Prospecting Platform provides sales teams with a powerful search interface to discover ideal. Browser Extension: The Lusha browser extension transforms everyday web browsing into a prospecting opportunity by insta. Data Enrichment API: Lusha's Data Enrichment API enables organizations to programmatically enhance their existing databas. Intent Data & Signals: Lusha's Intent Data feature identifies companies and contacts actively researching solutions in your. Team Collaboration & Analytics: Lusha's team collaboration features enable sales organizations to coordinate prospecting efforts, sh.

1. Prospecting Platform: Lusha's Prospecting Platform provides sales teams with a powerful search interface to discover ideal prospects across its database of 500+ million ver... 2. Browser Extension: The Lusha browser extension transforms everyday web browsing into a prospecting opportunity by instantly revealing verified contact information for an... 3. Data Enrichment API: Lusha's Data Enrichment API enables organizations to programmatically enhance their existing databases with fresh, verified contact and company inform...

1. Learning curve for advanced automation features - optimal configuration may require experimentation and iteration. 2. Data accuracy varies by region - international markets may have less comprehensive or current contact information. 3. AI-generated content requires human review to ensure accuracy and brand voice consistency.

Lusha was founded in 2016. The company has raised $205M total. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Lusha uses a freemium pricing model. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Common use cases for Lusha include: Contact data finder, Chrome extension. This functionality is designed to streamline workflows and improve efficiency. Features may include automation, analytics, reporting, and collaboration tools. Specific capabilities depend on the plan level and product version you choose. Advanced features may require add-ons or enterprise plans.

Real-time B2B database with 500M+ verified contacts and AI-powered prospect enrichment that automatically updates company and contact information. Lusha maintains one of the largest verified B2B databases in the industry with continuous real-time updates powered by proprietary data collection and verification algorithms. The AI enrichment engine automatically appends missing data to existing CRM contacts, including job changes, company updates, funding announcements, and buying intent signals. According to customer testimonials, this automation reduces manual research time by up to 80% compared to traditional prospecting methods. The platform's data accuracy rates exceed 85% for direct dial numbers and email addresses, significantly higher than industry averages, making it a trusted source for sales teams who depend on reaching the right decision-makers quickly.

Lusha serves various industries including: SaaS & Technology, Financial Services, Professional Services, Manufacturing & Industrial, Healthcare & Life Sciences. Lusha is particularly powerful for SaaS and technology companies where sales cycles involve multiple stakeholders and technical decision-makers. The platform's technographic data helps software vendors identify companies using complementary or competitive solutions, enabling highly targeted outreach. Technology companies benefit from Lusha's strong coverage of IT, engineering, and product roles, with accurate direct dial numbers that bypass gatekeepers. The platform's integration with modern sales stacks including Salesforce, HubSpot, and Outreach aligns perfectly with the tech-forward operations of SaaS organizations.