AI Operations

Make (Integromat)

by Make.com

★4.3

311 reviews

Visual automation platform with AI agents, 2,000+ app integrations, and advanced workflow logic for complex automations

Visit Website

📌Key Takeaways

1Make (Integromat) is a ai operations AI agent by Make.com, founded in 2012.
2Visual automation platform with AI agents, 2,000+ app integrations, and advanced workflow logic for complex automations
3Top strengths: Visual Scenario Builder: Make's visual scenario builder provides an infinite canvas where users construct automations by dragging and dropping application modules and connecti...; 1,500+ App Integrations: Make maintains one of the largest libraries of pre-built application integrations in the automation industry, with over 1,500 native connectors spanni....
4Rated 4.3/5 based on 311 reviews.

Overview

Make (formerly known as Integromat) stands as one of the most powerful and versatile visual workflow automation platforms available today, enabling businesses of all sizes to connect their applications, automate complex business processes, and eliminate repetitive manual tasks—all without writing a single line of code. The platform revolutionizes how organizations approach automation by providing an intuitive drag-and-drop interface where users can visually design sophisticated multi-step workflows called "scenarios" that orchestrate data flow between thousands of applications and services. At its core, Make operates on a modular architecture that treats each application connection as a building block, allowing users to snap together integrations like digital Lego pieces. This approach democratizes automation, making it accessible to business users, operations teams, and citizen developers who may lack traditional programming skills but possess deep domain expertise about their workflows. The platform supports conditional logic, error handling, data transformation, iteration over arrays, and complex branching—capabilities that rival custom-coded solutions while remaining visually comprehensible. Make processes millions of operations monthly across its global user base, serving everyone from solo entrepreneurs automating their personal productivity to Fortune 500 enterprises orchestrating mission-critical business processes. The platform's extensive library of over 1,500 pre-built app integrations covers virtually every category of business software, from CRM and marketing automation to e-commerce, project management, databases, and AI services. For applications without native integrations, Make provides HTTP/webhook modules and API connectivity that can interface with any web service. What truly distinguishes Make in the crowded automation landscape is its balance of accessibility and power. While competitors often force users to choose between simplicity and capability, Make delivers both—offering a gentle learning curve for basic automations while providing the depth needed for enterprise-grade workflows involving complex data manipulation, multi-path routing, and sophisticated error recovery. The platform also incorporates AI-powered features that suggest automation patterns, optimize workflow performance, and even allow users to describe desired automations in natural language, further lowering the barrier to entry for automation newcomers.

🎯 Key Differentiator

AI-Extracted

Visual scenario builder with AI-powered automation suggestions and natural language workflow creation for building complex multi-step automations without coding

Make's visual scenario editor combined with AI capabilities allows users to build workflows by connecting apps visually on an infinite canvas, with AI suggesting automation patterns and optimizations based on usage patterns. The platform processes over 2 billion operations monthly across its user base and supports 1,500+ pre-built integrations with native connectors, making it one of the most comprehensive no-code automation platforms available. Users can describe workflows in plain English and have Make generate the corresponding automation structure, dramatically reducing time-to-value for new automations.

This differentiator was AI-extracted from competitive research.

Claim this page to verify and unlock →

Last verified: January 28, 2026

Key Features

Visual Scenario Builder

Make's visual scenario builder provides an infinite canvas where users construct automations by dragging and dropping application modules and connecting them with data flow lines. Each module represents a specific action within an application—such as creating a record, sending an email, or fetching data—and users configure these modules through intuitive forms rather than code. The visual approach makes complex workflows comprehensible at a glance, with color-coded modules, clear data flow indicators, and the ability to zoom in on specific sections or view the entire automation architecture. Users can build branching logic with routers, handle errors gracefully with dedicated error handlers, and iterate over data sets using built-in array functions. Enables non-technical users to build sophisticated automations that would traditionally require developer resources, reducing automation development time by up to 90%.

1,500+ App Integrations

Make maintains one of the largest libraries of pre-built application integrations in the automation industry, with over 1,500 native connectors spanning every major category of business software. Each integration includes multiple modules covering the full range of actions available in that application's API, from basic CRUD operations to advanced functionality. The integrations are continuously updated to reflect API changes and new features, ensuring reliability and access to the latest capabilities. For applications without native integrations, Make provides universal HTTP modules, webhook triggers, and GraphQL support that can connect to virtually any web service with an API. Eliminates the need for custom API development for the vast majority of integration needs, allowing teams to connect their entire tech stack within a single platform.

Advanced Data Transformation

Make includes a comprehensive suite of data transformation functions that allow users to manipulate, format, and restructure data as it flows between applications. The platform provides over 100 built-in functions covering text manipulation, mathematical operations, date/time formatting, array processing, and data type conversion. Users can access these functions through a visual formula builder that provides autocomplete suggestions and real-time validation. Complex transformations that would require custom code in other platforms can be accomplished through Make's visual interface, including parsing JSON/XML, aggregating data from multiple sources, and restructuring nested data objects. Ensures data compatibility between applications with different data formats and structures, eliminating manual data cleanup and transformation tasks.

Execution History & Debugging

Every scenario execution in Make is logged with complete visibility into each step's input data, output data, and processing time. Users can replay any historical execution to understand exactly what happened, making troubleshooting straightforward even for complex multi-step workflows. The platform provides real-time execution monitoring where users can watch data flow through their scenarios step by step, with the ability to pause execution and inspect intermediate values. Failed executions are automatically flagged with detailed error messages and the option to retry from the point of failure rather than restarting the entire workflow. Reduces debugging time from hours to minutes by providing complete transparency into automation execution, enabling rapid identification and resolution of issues.

Teams & Organizations

Make's collaboration features enable teams to work together on automation projects with role-based access controls, shared folders, and centralized administration. Organizations can create team workspaces where members collaborate on scenarios while maintaining appropriate permission boundaries—some users may have full editing rights while others can only view or execute automations. The platform includes version history for scenarios, allowing teams to track changes over time and roll back to previous versions if needed. Enterprise customers gain additional governance features including audit logs, SSO integration, and the ability to enforce organizational policies across all team automations. Enables automation centers of excellence where teams can collaborate on building, maintaining, and governing automations across the organization with appropriate oversight.

Pros & Cons

Pros

+Visual Scenario Builder: Make's visual scenario builder provides an infinite canvas where users construct automations by dragging and dropping application modules and connecti...
+1,500+ App Integrations: Make maintains one of the largest libraries of pre-built application integrations in the automation industry, with over 1,500 native connectors spanni...
+Advanced Data Transformation: Make includes a comprehensive suite of data transformation functions that allow users to manipulate, format, and restructure data as it flows between...
+Execution History & Debugging: Every scenario execution in Make is logged with complete visibility into each step's input data, output data, and processing time. Users can replay an...
+Teams & Organizations: Make's collaboration features enable teams to work together on automation projects with role-based access controls, shared folders, and centralized ad...

Cons

−AI-generated content requires human review to ensure accuracy and brand voice consistency.
−Initial setup and integration may require technical resources or onboarding support.
−Feature depth means users may not utilize all capabilities, potentially reducing ROI for simpler use cases.

Use Cases

Explore all AI Operations use cases →

AI SDR: Automated Outbound Prospecting→

Sales teams spend hours manually researching prospects, finding contact information, and crafting personalized outreach messages. This manual process limits the volume of outreach and reduces time available for high-value activities like closing deals.

Lead Qualification and Scoring→

Sales reps waste time chasing unqualified leads, resulting in low conversion rates and inefficient resource allocation. Manual lead scoring is inconsistent and doesn't adapt to changing buyer signals.

Frequently Asked Questions

Make (Integromat) offers: Visual Scenario Builder: Make's visual scenario builder provides an infinite canvas where users construct automations by drag. 1,500+ App Integrations: Make maintains one of the largest libraries of pre-built application integrations in the automation . Advanced Data Transformation: Make includes a comprehensive suite of data transformation functions that allow users to manipulate,. Execution History & Debugging: Every scenario execution in Make is logged with complete visibility into each step's input data, out. Teams & Organizations: Make's collaboration features enable teams to work together on automation projects with role-based a.

1. Visual Scenario Builder: Make's visual scenario builder provides an infinite canvas where users construct automations by dragging and dropping application modules and connecti... 2. 1,500+ App Integrations: Make maintains one of the largest libraries of pre-built application integrations in the automation industry, with over 1,500 native connectors spanni... 3. Advanced Data Transformation: Make includes a comprehensive suite of data transformation functions that allow users to manipulate, format, and restructure data as it flows between...

1. AI-generated content requires human review to ensure accuracy and brand voice consistency. 2. Initial setup and integration may require technical resources or onboarding support. 3. Feature depth means users may not utilize all capabilities, potentially reducing ROI for simpler use cases.

Make (Integromat) was founded in 2012. The company has raised $82M total. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Make (Integromat) uses a freemium pricing model. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Common use cases for Make (Integromat) include: Visual scenario builder, Make AI Agents. This functionality is designed to streamline workflows and improve efficiency. Features may include automation, analytics, reporting, and collaboration tools. Specific capabilities depend on the plan level and product version you choose. Advanced features may require add-ons or enterprise plans.

Visual scenario builder with AI-powered automation suggestions and natural language workflow creation for building complex multi-step automations without coding. Make's visual scenario editor combined with AI capabilities allows users to build workflows by connecting apps visually on an infinite canvas, with AI suggesting automation patterns and optimizations based on usage patterns. The platform processes over 2 billion operations monthly across its user base and supports 1,500+ pre-built integrations with native connectors, making it one of the most comprehensive no-code automation platforms available. Users can describe workflows in plain English and have Make generate the corresponding automation structure, dramatically reducing time-to-value for new automations.

Make (Integromat) serves various industries including: E-commerce, Marketing & Advertising, SaaS & Technology, Professional Services, Healthcare. Make serves e-commerce businesses by automating the complex workflows that span order management, inventory synchronization, customer communication, and fulfillment operations. Online retailers use Make to connect their storefronts (Shopify, WooCommerce, BigCommerce) with inventory systems, shipping carriers, accounting software, and customer service platforms, ensuring that orders flow seamlessly from purchase to delivery without manual intervention. Common automations include syncing product catalogs across multiple sales channels, automatically updating inventory levels when orders are placed, generating shipping labels and tracking notifications, and triggering post-purchase email sequences.