Chorus.ai (ZoomInfo)

Overview

Chorus.ai is a conversation intelligence platform that was acquired by ZoomInfo in July 2021 for $575M to enhance ZoomInfo's go-to-market intelligence offerings. The platform provides call recording, transcription, and analysis capabilities that help sales teams improve performance through AI-powered insights and coaching. As part of the ZoomInfo ecosystem, Chorus integrates deeply with ZoomInfo's B2B contact database and intent data, creating a powerful combination of knowing who to call (ZoomInfo) and how to have better conversations (Chorus). This integration enables insight-driven targeting, coaching, and decision-making for go-to-market teams. Key features include automatic call and meeting recording across video conferencing and phone systems, AI-powered transcription with speaker identification and keyword tracking, conversation analytics that identify successful behaviors and patterns, deal intelligence that surfaces risk factors and progression signals, coaching tools for managers to review calls and provide feedback, and integration with CRMs to log activity and capture data automatically. Pricing typically starts at $8,000 USD/year as a fixed platform fee including three seats, with additional seats at $1,200/seat/year based on 2-year contracts. The pricing is opaque and negotiated rather than publicly listed, following a seller-centric quotation-based buying process. Per-user pricing is often cheaper than Gong's rates, though Chorus works best with a ZoomInfo subscription, adding to overall cost. No free version or trial is available. Chorus serves enterprise sales organizations that need conversation intelligence integrated with broader revenue intelligence capabilities. The platform is particularly valuable for teams already using ZoomInfo for prospecting, as the integration creates workflow continuity from targeting through engagement to analysis. What differentiates Chorus post-acquisition is its position within ZoomInfo's comprehensive revenue operating system. Rather than being a standalone conversation intelligence tool, Chorus provides the "how" to complement ZoomInfo's "who" - combining contact data, intent signals, and conversation insights in one ecosystem. This integration reduces tool sprawl and creates more cohesive workflows for revenue teams.

Key Features

Pros & Cons