CallRail

Overview

CallRail is a call tracking and analytics platform designed for businesses to track phone calls, qualify leads, and analyze the effectiveness of their marketing campaigns by providing customer interaction data from phone calls including the source and information about callers. Founded in 2011 by Andy Powell and Kevin Mann (Georgia Tech alumni) in Atlanta, Georgia, CallRail was formerly known as Last Mile Metrics, LLC and has grown to $100M revenue in 2024 with 180K customers and more than 260 employees. Powell founded the company after running a website for BMW enthusiasts and struggling to show auto repair shops that advertised with him that his site was responsible for referring customers. This need to prove marketing ROI through phone call attribution became CallRail's core value proposition. The platform provides tools for tracking phone calls, recording them, and helping businesses measure the effectiveness of their marketing efforts. CallRail uses AI-driven Conversation Intelligence to transcribe and analyze calls, including keyword spotting and sentiment analysis, with AI identifying positive, negative, or neutral sentiments. AI-powered automated call scoring evaluates calls based on lead quality and engagement metrics. Key capabilities include dynamic number insertion showing which marketing channels drive calls, call recording and transcription with AI-powered analysis, conversation intelligence with keyword tracking and sentiment analysis, lead scoring and qualification, form tracking connecting web forms to revenue outcomes, multi-location support for franchises and agencies, and integration with Google Ads, Facebook Ads, and major CRMs. Pricing in 2026 includes several tiers: Call Tracking (Basic) at $45-50/user/month, Call Tracking + Conversation Intelligence at $90/month, Call Tracking + Form Tracking at $90/month, and Call Tracking Complete at $135-195/month for advanced AI capabilities. For law firms specifically, pricing starts at $55/month for basic Call Tracking + AI tools, with higher tiers at $100/mo for Total Lead Tracking + AI, $130/mo for Call Tracking + Premium AI, and $175/mo for the Complete Suite. Additional fees of $65/integration/month may apply, plus usage-based charges for exceeding plan limits. CallRail has sustained accelerated growth since March 2011, earning spots on both the Inc. 5000 list of fastest-growing companies and the Deloitte Tech Fast 500 for the past five years. The company has raised $133M in funding from Sageview Capital and Leaders Fund, with a current valuation of $160M. What differentiates CallRail is its focus on marketing attribution and ROI measurement rather than just call center functionality. The platform helps marketers connect phone calls to specific campaigns, keywords, and channels, proving which marketing investments drive revenue. This makes it particularly valuable for businesses where phone calls are a primary conversion method.

Key Features

Pros & Cons