AI Support

Drift (Salesloft)

by Salesloft

★4.9

430 reviews

Conversational AI platform for B2B with chatbots, live chat, and meeting scheduling for sales and support

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📌Key Takeaways

1Drift (Salesloft) is a ai support AI agent by Salesloft, founded in 2015.
2Conversational AI platform for B2B with chatbots, live chat, and meeting scheduling for sales and support
3Top strengths: Conversational AI Chatbots: Drift's conversational AI chatbots represent a significant advancement over traditional rule-based chat systems, utilizing sophisticated natural langu...; Real-Time Visitor Intelligence: Drift's real-time visitor intelligence system provides sales and marketing teams with comprehensive insights into who is visiting their website and wh....
4Rated 4.9/5 based on 430 reviews.

Overview

Drift is a comprehensive AI-powered conversational platform that revolutionizes how B2B companies engage with their customers across the entire buyer journey. Acquired by Salesloft in 2024, Drift combines sophisticated chatbot technology, live chat capabilities, and advanced artificial intelligence to create seamless, personalized conversations that convert website visitors into qualified leads and loyal customers. The platform leverages natural language processing (NLP) and machine learning algorithms to understand customer intent in real-time, enabling intelligent routing of conversations to the most appropriate sales representatives or support agents based on context, urgency, and team availability. At its core, Drift addresses the fundamental challenge facing modern B2B organizations: the expectation of instant, personalized engagement in an era where buyers conduct extensive research before ever speaking to a salesperson. Traditional web forms and delayed email responses create friction that causes potential customers to abandon their journey. Drift eliminates this friction by enabling real-time conversations that meet buyers exactly where they are, whether they're browsing a pricing page at midnight or comparing solutions during business hours. The platform serves as a unified hub for customer conversations across multiple channels including website chat, email, video, and messaging applications. Its AI capabilities extend beyond simple chatbot responses to include sophisticated lead qualification, meeting scheduling, account-based marketing personalization, and predictive analytics that help sales teams prioritize their outreach. Drift integrates seamlessly with major CRM platforms, marketing automation tools, and sales engagement software, ensuring that every conversation contributes to a complete picture of the customer relationship. For sales teams, Drift accelerates pipeline generation by automatically qualifying inbound leads and routing them to available representatives in real-time, dramatically reducing the time from initial interest to first conversation. For support teams, the platform deflects routine inquiries through intelligent self-service while ensuring complex issues reach human agents quickly. For marketing teams, Drift provides unprecedented visibility into buyer behavior and engagement patterns, enabling more targeted campaigns and content strategies. The result is a unified approach to customer engagement that breaks down silos between departments and creates consistent, high-quality experiences at every touchpoint.

🎯 Key Differentiator

AI-Extracted

AI-powered conversational routing that automatically qualifies leads and routes them to the right sales rep based on intent, account data, and real-time availability

Drift's core differentiator lies in its sophisticated AI engine that analyzes conversation context, visitor behavior, firmographic data, and CRM information to instantly qualify leads and route them to the optimal sales representative. Unlike basic chatbots that follow rigid decision trees, Drift's system uses natural language understanding to interpret buyer intent from free-form conversations, then cross-references this with account-based data to determine lead quality and urgency. The platform integrates directly with Salesforce, HubSpot, and other CRMs to pull in existing account information, ensuring that high-value prospects are immediately connected with their assigned account executives while new leads are distributed based on territory, expertise, and current workload. This intelligent routing has been shown to reduce lead response times from hours to seconds, with customers reporting 40-50% increases in qualified pipeline generation.

This differentiator was AI-extracted from competitive research.

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Last verified: January 27, 2026

Key Features

Conversational AI Chatbots

Drift's conversational AI chatbots represent a significant advancement over traditional rule-based chat systems, utilizing sophisticated natural language processing to engage website visitors in human-like conversations. These AI-powered bots can understand complex queries, respond contextually, and adapt their approach based on visitor behavior and intent signals. The chatbots are trained on your specific business context, product information, and common customer questions, enabling them to provide accurate, relevant responses without human intervention. They can qualify leads by asking intelligent follow-up questions, schedule meetings directly on sales representatives' calendars, and seamlessly hand off conversations to human agents when complexity requires personal attention. The system learns continuously from interactions, improving its accuracy and effectiveness over time. Enables 24/7 lead qualification and customer engagement without requiring constant human monitoring, ensuring no opportunity is missed regardless of time zone or business hours.

Real-Time Visitor Intelligence

Drift's real-time visitor intelligence system provides sales and marketing teams with comprehensive insights into who is visiting their website and what they're interested in at any given moment. The platform identifies visitors through IP address matching, cookie tracking, and integration with data enrichment services to reveal company information, industry, size, and technology stack. Beyond basic identification, Drift tracks visitor behavior including pages viewed, time spent, return visits, and engagement patterns to build a complete picture of buyer intent. This intelligence is surfaced to sales representatives in real-time, enabling them to initiate proactive conversations with high-value prospects at the exact moment of peak interest. The system also integrates with CRM data to highlight existing customers, open opportunities, and account history. Empowers sales teams to prioritize their engagement efforts based on real-time buyer signals, dramatically increasing the relevance and effectiveness of every conversation.

Intelligent Meeting Scheduling

Drift's intelligent meeting scheduling feature eliminates the back-and-forth typically required to book sales meetings by enabling prospects to schedule time directly through chat conversations. The system integrates with sales representatives' calendars to display real-time availability, automatically accounting for time zones, meeting buffers, and scheduling preferences. When a chatbot or live agent qualifies a lead, they can offer immediate meeting booking without requiring the prospect to leave the conversation or navigate to a separate scheduling tool. The feature supports round-robin distribution for team scheduling, weighted routing based on rep performance or capacity, and automatic assignment to account owners for existing customers. Meeting confirmations, reminders, and follow-up sequences are handled automatically, reducing no-show rates and ensuring smooth handoffs. Reduces the average time from initial interest to scheduled meeting from days to minutes, capturing buyer intent at its peak and preventing prospects from going cold or choosing competitors.

Account-Based Marketing Personalization

Drift's account-based marketing (ABM) personalization capabilities enable B2B companies to deliver tailored experiences to their most valuable target accounts. The platform integrates with ABM tools like 6sense, Demandbase, and Terminus to identify when visitors from target accounts arrive on your website, triggering customized chat experiences, personalized messaging, and priority routing to dedicated account teams. Marketers can create account-specific playbooks that reference the prospect's company by name, acknowledge their industry challenges, and present relevant case studies or content. The system can also suppress generic chatbot interactions for key accounts, ensuring that high-value visitors receive white-glove treatment from human representatives. This level of personalization extends across the entire website experience, with dynamic content and offers based on account tier and engagement stage. Transforms anonymous website traffic into personalized account engagement, significantly improving conversion rates for target accounts and accelerating enterprise sales cycles.

Conversational Analytics Dashboard

Drift's conversational analytics dashboard provides comprehensive visibility into the performance of your chat programs, AI effectiveness, and team productivity. The platform tracks key metrics including conversation volume, response times, qualification rates, meeting bookings, and pipeline influence, presenting them in intuitive visualizations that reveal trends and opportunities. Advanced analytics capabilities include conversation sentiment analysis, topic clustering to identify common questions and concerns, and attribution modeling that connects chat interactions to downstream revenue. Team managers can monitor individual representative performance, identify coaching opportunities, and optimize chat routing rules based on data-driven insights. The dashboard also includes A/B testing capabilities for chatbot scripts and playbooks, enabling continuous optimization of conversation flows and messaging. Provides actionable intelligence that enables continuous improvement of conversational programs, helping teams identify what's working, what's not, and where to focus optimization efforts.

Pros & Cons

Pros

+Conversational AI Chatbots: Drift's conversational AI chatbots represent a significant advancement over traditional rule-based chat systems, utilizing sophisticated natural langu...
+Real-Time Visitor Intelligence: Drift's real-time visitor intelligence system provides sales and marketing teams with comprehensive insights into who is visiting their website and wh...
+Intelligent Meeting Scheduling: Drift's intelligent meeting scheduling feature eliminates the back-and-forth typically required to book sales meetings by enabling prospects to schedu...
+Account-Based Marketing Personalization: Drift's account-based marketing (ABM) personalization capabilities enable B2B companies to deliver tailored experiences to their most valuable target...
+Conversational Analytics Dashboard: Drift's conversational analytics dashboard provides comprehensive visibility into the performance of your chat programs, AI effectiveness, and team pr...

Cons

−AI-generated content requires human review to ensure accuracy and brand voice consistency.
−Initial setup and integration may require technical resources or onboarding support.
−Feature depth means users may not utilize all capabilities, potentially reducing ROI for simpler use cases.

Use Cases

Explore all AI Support use cases →

Inbound Lead Qualification and Routing→

B2B companies investing heavily in demand generation often struggle to capitalize on the traffic they drive to their websites. Marketing teams spend significant budgets on content, advertising, and SEO to attract potential buyers, but when these prospects arrive on the website, they encounter static forms that create friction and delay. Studies show that the average B2B company takes over 40 hours to respond to inbound leads, by which time prospects have often moved on to competitors or lost interest entirely. Sales teams waste valuable time manually reviewing and qualifying leads that may not be a good fit, while high-quality prospects slip through the cracks due to slow response times. The disconnect between marketing's lead generation efforts and sales' ability to engage creates a significant leak in the revenue funnel.

Account-Based Marketing Engagement→

Enterprise B2B companies pursuing account-based marketing strategies invest significant resources in identifying and targeting high-value accounts, but often struggle to convert this targeting into meaningful engagement. Marketing teams work with sales to develop target account lists, create personalized content, and run targeted advertising campaigns, but when prospects from these accounts visit the website, they receive the same generic experience as any other visitor. This disconnect undermines the personalized approach that makes ABM effective and wastes the investment in account research and targeting. Sales teams lack visibility into when their target accounts are actively researching, missing critical windows of opportunity to engage. The result is ABM programs that generate awareness but fail to create the pipeline impact that justifies their cost.

Sales Development Representative Productivity→

Sales development representatives (SDRs) face increasing pressure to generate qualified pipeline while managing growing volumes of inbound inquiries and outbound prospecting activities. Traditional SDR workflows involve manually reviewing inbound leads, researching companies, crafting personalized outreach, and attempting to schedule meetings through lengthy email exchanges. This manual approach limits the number of prospects each SDR can effectively engage and creates inconsistent experiences based on individual rep skills and availability. When SDRs are unavailable due to meetings, training, or time zone differences, inbound leads go unengaged, often for hours or days. The result is SDR burnout, inconsistent pipeline generation, and poor utilization of expensive human resources on tasks that could be automated.

Customer Support Deflection and Escalation→

Customer support teams face mounting pressure to provide instant, high-quality assistance while managing costs and scaling to meet growing customer bases. Traditional support models rely heavily on human agents to handle every inquiry, creating bottlenecks during peak periods and forcing customers to wait in queues for answers to simple questions. Many support inquiries involve routine questions about product features, billing, or account management that don't require human expertise but still consume agent time. When customers can't get quick answers, they become frustrated, submit multiple tickets, or escalate to phone support, further straining resources. Support leaders struggle to balance service quality with operational efficiency, often sacrificing one for the other.

Website Conversion Rate Optimization→

Marketing teams invest heavily in driving traffic to their websites through content marketing, paid advertising, SEO, and social media, but struggle to convert this traffic into leads and opportunities. Traditional website conversion relies on static forms, generic calls-to-action, and one-size-fits-all experiences that fail to engage visitors with diverse needs and intent levels. Bounce rates remain high as visitors who don't find immediate answers leave without engaging. The anonymous nature of most website traffic means marketing teams lack insight into who is visiting and what they're interested in, making optimization difficult. A/B testing of landing pages and forms yields incremental improvements but doesn't address the fundamental friction of form-based conversion.

Enterprise Sales Acceleration→

Enterprise sales cycles are notoriously long and complex, involving multiple stakeholders, extensive evaluation processes, and significant investment of sales resources. Account executives managing enterprise opportunities often struggle to maintain momentum as deals progress through various stages, with prospects going dark between meetings or getting distracted by competing priorities. The challenge is compounded by the difficulty of engaging all relevant stakeholders, many of whom conduct independent research without the sales team's knowledge. Traditional sales approaches rely on scheduled meetings and email follow-ups, missing opportunities to engage when prospects are actively researching. The result is extended sales cycles, lower win rates, and inefficient use of expensive enterprise sales resources.

Product-Led Growth Conversion→

Companies pursuing product-led growth (PLG) strategies face unique challenges in converting free users to paid customers. While the self-service model enables efficient customer acquisition, it can create a disconnect between product usage and sales engagement. Free users may struggle with implementation, fail to discover key features, or not understand how to upgrade when they're ready. Sales teams lack visibility into which free users are most likely to convert and when to engage without being intrusive. The result is lower conversion rates from free to paid, longer time to revenue, and missed opportunities to help users succeed with the product.

Event and Webinar Follow-Up→

Marketing teams invest significant resources in events, webinars, and virtual experiences to generate leads and engage prospects, but struggle to capitalize on the interest generated. Traditional follow-up approaches involve batch email sequences sent hours or days after the event, by which time attendee interest has cooled and they've moved on to other priorities. The generic nature of post-event follow-up fails to acknowledge individual attendee engagement levels or specific interests demonstrated during the event. Sales teams receive lists of attendees without context on who was most engaged or what topics resonated, making prioritization difficult. The result is poor conversion rates from event attendance to sales conversations and pipeline.

Frequently Asked Questions

Drift (Salesloft) offers: Conversational AI Chatbots: Drift's conversational AI chatbots represent a significant advancement over traditional rule-based c. Real-Time Visitor Intelligence: Drift's real-time visitor intelligence system provides sales and marketing teams with comprehensive . Intelligent Meeting Scheduling: Drift's intelligent meeting scheduling feature eliminates the back-and-forth typically required to b. Account-Based Marketing Personalization: Drift's account-based marketing (ABM) personalization capabilities enable B2B companies to deliver t. Conversational Analytics Dashboard: Drift's conversational analytics dashboard provides comprehensive visibility into the performance of.

1. Conversational AI Chatbots: Drift's conversational AI chatbots represent a significant advancement over traditional rule-based chat systems, utilizing sophisticated natural langu... 2. Real-Time Visitor Intelligence: Drift's real-time visitor intelligence system provides sales and marketing teams with comprehensive insights into who is visiting their website and wh... 3. Intelligent Meeting Scheduling: Drift's intelligent meeting scheduling feature eliminates the back-and-forth typically required to book sales meetings by enabling prospects to schedu...

1. AI-generated content requires human review to ensure accuracy and brand voice consistency. 2. Initial setup and integration may require technical resources or onboarding support. 3. Feature depth means users may not utilize all capabilities, potentially reducing ROI for simpler use cases.

Drift (Salesloft) was founded in 2015. The company has raised Acquired by Salesloft (2024). This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Drift (Salesloft) uses a enterprise pricing model. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Common use cases for Drift (Salesloft) include: Inbound Lead Qualification and Routing, Account-Based Marketing Engagement, Sales Development Representative Productivity. For example, B2B companies investing heavily in demand generation often struggle to capitalize on the traffic they drive to their websites. Marketing teams spend s...

AI-powered conversational routing that automatically qualifies leads and routes them to the right sales rep based on intent, account data, and real-time availability. Drift's core differentiator lies in its sophisticated AI engine that analyzes conversation context, visitor behavior, firmographic data, and CRM information to instantly qualify leads and route them to the optimal sales representative. Unlike basic chatbots that follow rigid decision trees, Drift's system uses natural language understanding to interpret buyer intent from free-form conversations, then cross-references this with account-based data to determine lead quality and urgency. The platform integrates directly with Salesforce, HubSpot, and other CRMs to pull in existing account information, ensuring that high-value prospects are immediately connected with their assigned account executives while new leads are distributed based on territory, expertise, and current workload. This intelligent routing has been shown to reduce lead response times from hours to seconds, with customers reporting 40-50% increases in qualified pipeline generation.

Drift (Salesloft) serves various industries including: B2B SaaS, Financial Services, Technology and IT Services, Manufacturing, Professional Services. Drift is particularly well-suited for B2B SaaS companies where the sales cycle involves multiple touchpoints, product demonstrations, and consultative selling. SaaS organizations benefit from Drift's ability to qualify inbound leads based on company size, use case, and technical requirements, routing them to appropriate sales specialists. The platform's integration with product-led growth motions enables SaaS companies to engage free trial users with contextual assistance, identify expansion opportunities within existing accounts, and provide instant support that reduces churn. Drift's analytics help SaaS marketers understand which content and campaigns drive qualified conversations, optimizing their demand generation investments.