ResearchJan 28, 2026
Agent-Led Growth Playbook: The Complete Guide for Growth Teams
Agent-Led Growth (ALG) represents the fourth major paradigm shift in go-to-market strategy, following Sales-Led Growth (SLG), Product-Led Growth (PLG), and Community-Led Growth (CLG). What began as experimental automation in 2023 has evolved into a proven growth strategy deployed by leading B2B companies. This playbook synthesizes real market data from publicly announced funding rounds, vendor announcements, and ALG thought leadership. Note: Some implementation examples are hypothetical scenarios created for illustrative purposes based on common patterns observed in the market.