Prospecting
Also known as: Sales Prospecting, Lead Prospecting
The process of identifying and reaching out to potential customers who may be interested in your product or service. This capability is implemented by tools like 11x (Alice & Jordan) to enhance automation and efficiency.
Context
Prospecting is the foundation of outbound sales. AI SDRs automate prospecting by identifying target accounts, finding decision-maker contacts, and initiating personalized outreach at scale.
Examples
- 1Building targeted account lists based on ICP criteria
- 2Automated research and outreach to qualified prospects
- 3AI agents researching companies before sending personalized emails
Implementing Agents
AI agents that implement or utilize Prospecting:
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Implements Prospecting as a core feature
Lusha
B2B contact and company data platform with browser extension for quick prospecting and CRM enrichment
Implements Prospecting as a core feature
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Implements Prospecting as a core feature
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Implements Prospecting as a core feature
Regie.ai
Generative AI platform for creating personalized sales content and automating outbound prospecting at scale
Implements Prospecting as a core feature