Scaling Outreach for Fintech Company SumUp

📌Key Takeaways

1Scaling Outreach for Fintech Company SumUp addresses: SumUp’s growth team was manually prospecting local SMBs, a process that required extensive research ...
2Implementation involves 4 key steps.
3Expected outcomes include Expected Outcome: SumUp received 8–15 positive responses per week from previously unreachable local businesses, accelerating its regional expansion and contributing to a measurable increase in new merchant sign‑ups..
4Recommended tools: artisan-ava.

The Problem

SumUp’s growth team was manually prospecting local SMBs, a process that required extensive research across Google Maps, Instagram and local reviews. The manual effort limited the team to a handful of outreach attempts per day, preventing them from capitalizing on emerging market opportunities.

The Solution

Ava integrated SumUp’s CRM and used Artisan’s local business data to automatically discover nearby merchants, scrape relevant social signals, and generate personalized email sequences that mentioned location‑specific insights. The AI also performed email warm‑up and scheduled follow‑up messages based on engagement. The platform’s meeting‑booking feature allowed prospects to self‑schedule directly from the email.

Implementation Steps

Understand the Challenge

Pro Tips:

•Document current pain points
•Identify key stakeholders
•Set success metrics

Configure the Solution

Pro Tips:

•Start with recommended settings
•Customize for your workflow
•Test with sample data

Deploy and Monitor

Implement the solution in your environment and monitor results.

Pro Tips:

•Start with a pilot group
•Track key metrics
•Gather user feedback

Optimize and Scale

Refine the implementation based on results and expand usage.

Pro Tips:

•Review performance weekly
•Iterate on configuration
•Document best practices

Expected Results

Expected Outcome

3-6 months

SumUp received 8–15 positive responses per week from previously unreachable local businesses, accelerating its regional expansion and contributing to a measurable increase in new merchant sign‑ups.

ROI & Benchmarks

Typical ROI

250-400%

within 6-12 months

Time Savings

50-70%

reduction in manual work

Payback Period

2-4 months

average time to ROI

Cost Savings

$40-80K annually

Output Increase

2-4x productivity increase

Implementation Complexity

Technical Requirements

Medium2-4 weeks typical timeline

Prerequisites:

•Requirements documentation
•Integration setup
•Team training

Change Management

Medium

Moderate adjustment required. Plan for team training and process updates.

Recommended Tools

artisan-ava

Frequently Asked Questions

Implementation typically takes 2-4 weeks. Initial setup can be completed quickly, but full optimization and team adoption requires moderate adjustment. Most organizations see initial results within the first week.

Companies typically see 250-400% ROI within 6-12 months. Expected benefits include: 50-70% time reduction, $40-80K annually in cost savings, and 2-4x productivity increase output increase. Payback period averages 2-4 months.

Technical complexity is medium. Basic technical understanding helps, but most platforms offer guided setup and support. Key prerequisites include: Requirements documentation, Integration setup, Team training.

AI SDR augments rather than replaces humans. It handles 50-70% of repetitive tasks, allowing your team to focus on strategic work, relationship building, and complex problem-solving. The combination of AI automation + human expertise delivers the best results.

Track key metrics before and after implementation: (1) Time saved per task/workflow, (2) Output volume (scaling outreach for fintech company sumup completed), (3) Quality scores (accuracy, engagement rates), (4) Cost per outcome, (5) Team satisfaction. Establish baseline metrics during week 1, then measure monthly progress.