Marketing Automation
Technology that automates repetitive marketing tasks like email campaigns, social media posting, and lead nurturing. This capability is implemented by tools like Seventh Sense to enhance automation and efficiency.
Context
Marketing automation platforms enable scalable, personalized marketing. AI agents enhance marketing automation by making decisions traditionally requiring human judgment, like content selection and send time optimization.
Examples
- 1Automated email sequences triggered by user behavior
- 2Dynamic content personalization based on lead attributes
- 3Lead scoring and routing based on engagement
Implementing Agents
AI agents that implement or utilize Marketing Automation:
Seventh Sense
AI-powered email send time optimization platform that works with HubSpot and Marketo to improve engagement
Implements Marketing Automation as a core feature
Relevance AI
AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools
Implements Marketing Automation as a core feature
Salesloft
Revenue workflow platform with AI-driven cadences, conversation intelligence, and deal management for B2B sales teams
Implements Marketing Automation as a core feature
Clearbit
B2B data enrichment and intelligence platform for real-time lead enrichment, form optimization, and visitor identification
Implements Marketing Automation as a core feature
6sense
AI-powered ABM platform with predictive analytics, intent data, and orchestration for enterprise revenue teams
Implements Marketing Automation as a core feature