Machine Learning
Acronym for: ML
Also known as: ML, Predictive analytics
A type of artificial intelligence where computers learn from examples and improve over time without being explicitly programmed. This capability is implemented by tools like Outreach to enhance automation and efficiency.
Context
Machine learning powers many marketing tools you already use. Netflix recommends shows by learning what you like to watch. Email providers catch spam by learning what spam looks like. Your CRM predicts which leads will convert by learning from past sales.
Examples
- 1Lead scoring that improves as it sees more conversions
- 2Email subject line optimization that learns what your audience clicks
- 3Ad targeting that gets better at finding your ideal customer
Implementing Agents
AI agents that implement or utilize Machine Learning:
Outreach
Enterprise sales engagement platform with AI-powered sequence optimization, conversation intelligence, and revenue forecasting
Implements Machine Learning as a core feature
Salesloft
Revenue workflow platform with AI-driven cadences, conversation intelligence, and deal management for B2B sales teams
Implements Machine Learning as a core feature
Instantly.ai
Cold email outreach platform with unlimited email accounts, AI-powered warmup, and campaign automation for lead generation
Implements Machine Learning as a core feature
Cognism
GDPR-compliant B2B sales intelligence platform with phone-verified mobile numbers and intent data for European and global markets
Implements Machine Learning as a core feature
Seamless.ai
AI-powered sales lead platform with real-time contact search, email verification, and buyer intent signals
Implements Machine Learning as a core feature