Deployment
Also known as: Release, Launch, Rollout
The process of making software available for use—launching it to users. For marketers, deployment means when new features or changes actually go live.
Context
For marketers, deployment means when new features or changes actually go live. Your developer says 'I deployed the new landing page'—it's now visible to visitors. Modern SaaS companies deploy constantly, sometimes multiple times per day, fixing bugs and adding features. Good deployment processes include testing before going live, so bugs don't reach customers. Cloud platforms make deployment easier than old methods that required physical server access.
Examples
- 1Deploying a website redesign from staging to production
- 2Pushing a mobile app update to the App Store
- 3Rolling out new chatbot responses after testing
Implementing Agents
AI agents that implement or utilize Deployment:
Relevance AI
AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools
Implements Deployment as a core feature
Zendesk AI
AI-powered customer service suite with intelligent triage, agent assistance, and automated resolutions across all channels
Implements Deployment as a core feature
Capacity
AI-powered support automation platform that connects to your apps and learns from your content to answer questions
Implements Deployment as a core feature
Sierra AI
Conversational AI platform from former Salesforce executives for elevated brand experiences through AI agents
Implements Deployment as a core feature
Anyword
AI copywriting platform with predictive performance scoring and custom AI models trained on your brand data
Implements Deployment as a core feature