Automation
Also known as: Automated workflow, Process automation
Using technology to perform tasks automatically without human intervention. Marketing automation handles repetitive tasks so your team can focus on strategy.
Context
Marketing automation handles repetitive tasks so your team can focus on strategy. When someone downloads your ebook, automation can send follow-up emails, add them to your CRM, and notify your sales team—all without anyone lifting a finger.
Examples
- 1Sending welcome emails to new subscribers
- 2Posting to social media on a schedule
- 3Moving leads between pipeline stages based on behavior
Implementing Agents
AI agents that implement or utilize Automation:
Snov.io
All-in-one sales toolbox with email finder, verifier, drip campaigns, and CRM for lead generation and outreach
Implements Automation as a core feature
Zapier AI
AI-powered automation platform with 8,000+ app integrations, AI agents, and natural language workflow creation
Implements Automation as a core feature
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Implements Automation as a core feature
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Implements Automation as a core feature
ZoomInfo
Enterprise B2B data and intelligence platform with 100M+ contacts, intent data, and sales automation tools
Implements Automation as a core feature