Sequence
Also known as: Cadence, Workflow, Drip Campaign
A series of automated outreach steps (emails, calls, social touches) executed over time to engage prospects. This capability is implemented by tools like Apollo.io to enhance automation and efficiency.
Context
Sales sequences automate follow-up and multi-touch outreach. AI enhances sequences by optimizing timing, personalizing content, and adapting based on engagement.
Examples
- 1A 5-email sequence over 14 days with increasing urgency
- 2Multi-channel sequence combining email, LinkedIn, and phone
- 3Trigger-based sequences that respond to prospect actions
Implementing Agents
AI agents that implement or utilize Sequence:
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Implements Sequence as a core feature
Lemlist
Sales engagement platform specializing in personalized cold outreach with AI-powered image and video personalization
Implements Sequence as a core feature
Reply.io
AI-powered sales engagement platform with multi-channel sequences, AI SDR agent, and automated meeting booking
Implements Sequence as a core feature
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Implements Sequence as a core feature
Close
Sales CRM built for SMBs with built-in calling, email, and SMS automation plus AI-powered features for high-velocity sales
Implements Sequence as a core feature