Sales-Led Growth
Acronym for: SLG
Also known as: SLG, Traditional Sales Model
A go-to-market strategy where human salespeople are the primary drivers of customer acquisition. SLG is traditional B2B sales where deals are won through human relationships and negotiations.
Context
SLG is traditional B2B sales where deals are won through human relationships and negotiations. AI agents are transforming SLG by handling repetitive tasks, allowing salespeople to focus on high-value activities.
Examples
- 1Enterprise software sales with dedicated account executives
- 2AI SDRs handling prospecting while humans close deals
- 3Complex solution selling requiring consultative approaches
Implementing Agents
AI agents that implement or utilize Sales-Led Growth:
Regie.ai
Generative AI platform for creating personalized sales content and automating outbound prospecting at scale
Supports Sales-Led Growth capabilities
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Supports Sales-Led Growth capabilities
Cognism
GDPR-compliant B2B sales intelligence platform with phone-verified mobile numbers and intent data for European and global markets
Supports Sales-Led Growth capabilities
Leadfeeder (Dealfront)
Website visitor identification platform that reveals companies visiting your site and provides contact data for follow-up
Supports Sales-Led Growth capabilities
Gong
Revenue intelligence platform that analyzes customer interactions with AI to provide insights on deals, coaching, and forecasting
Supports Sales-Led Growth capabilities