Sales Engagement Platform
Also known as: SEP, Sales Outreach Platform
Software that helps sales teams execute and track multi-channel outreach to prospects. Sales engagement platforms combine email, phone, and social outreach with analytics and automation.
Context
Sales engagement platforms combine email, phone, and social outreach with analytics and automation. Many now incorporate AI for personalization and optimization.
Examples
- 1Outreach.io for enterprise sales engagement
- 2Salesloft for revenue workflow management
- 3Apollo.io for combined data and engagement
Implementing Agents
AI agents that implement or utilize Sales Engagement Platform:
Regie.ai
Generative AI platform for creating personalized sales content and automating outbound prospecting at scale
Implements Sales Engagement Platform as a core feature
Outreach
Enterprise sales engagement platform with AI-powered sequence optimization, conversation intelligence, and revenue forecasting
Implements Sales Engagement Platform as a core feature
Salesloft
Revenue workflow platform with AI-driven cadences, conversation intelligence, and deal management for B2B sales teams
Implements Sales Engagement Platform as a core feature
Lemlist
Sales engagement platform specializing in personalized cold outreach with AI-powered image and video personalization
Implements Sales Engagement Platform as a core feature
Reply.io
AI-powered sales engagement platform with multi-channel sequences, AI SDR agent, and automated meeting booking
Implements Sales Engagement Platform as a core feature