Meeting Booking Rate
The percentage of outreach attempts that result in a scheduled meeting with a prospect. Meeting booking rate is a key metric for SDR performance. This capability is implemented by tools like Mailshake to enhance automation and efficiency.
Context
Meeting booking rate is a key metric for SDR performance. AI SDRs are often evaluated on their ability to match or exceed human booking rates.
Examples
- 1A 3% meeting booking rate from cold email outreach
- 2AI SDR achieving 5% booking rate through personalization
- 3Improving booking rate from 2% to 4% with sequence optimization
Implementing Agents
AI agents that implement or utilize Meeting Booking Rate:
Mailshake
Sales engagement platform with AI-powered email writing, automated follow-ups, and phone dialer for multi-channel outreach
Implements Meeting Booking Rate as a core feature
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Meeting Booking Rate capabilities
Reply.io
AI-powered sales engagement platform with multi-channel sequences, AI SDR agent, and automated meeting booking
Supports Meeting Booking Rate capabilities
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Supports Meeting Booking Rate capabilities
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Supports Meeting Booking Rate capabilities