ICP
Acronym for: Ideal Customer Profile
Also known as: Target Account Profile, Ideal Buyer Profile
A detailed description of the type of company most likely to benefit from and purchase your product.
Context
ICP defines the target for sales and marketing efforts. AI agents use ICP criteria to identify and prioritize prospects, ensuring outreach goes to the right accounts.
Examples
- 1B2B SaaS companies with 50-500 employees
- 2Companies using specific technology stacks
- 3Accounts showing growth signals like recent funding