Revenue Operations
Acronym for: RevOps
Also known as: RevOps, Go-To-Market Operations
The alignment of marketing, sales, and customer success operations to drive revenue growth through a unified approach. This capability is implemented by tools like Clari to enhance automation and efficiency.
Context
RevOps breaks down silos between go-to-market teams. AI agents support RevOps by automating handoffs, maintaining data consistency, and providing unified reporting across the customer lifecycle.
Examples
- 1Automated lead routing based on territory and scoring
- 2Unified dashboard tracking pipeline from lead to renewal
- 3Cross-functional workflow automation triggered by deal stages
Implementing Agents
AI agents that implement or utilize Revenue Operations:
Clari
Revenue platform with AI-powered forecasting, pipeline management, and deal intelligence for predictable revenue
Implements Revenue Operations as a core feature
People.ai
AI revenue operations platform that captures activity data and provides insights on accounts, opportunities, and team performance
Implements Revenue Operations as a core feature
Outreach
Enterprise sales engagement platform with AI-powered sequence optimization, conversation intelligence, and revenue forecasting
Implements Revenue Operations as a core feature
Salesloft
Revenue workflow platform with AI-driven cadences, conversation intelligence, and deal management for B2B sales teams
Implements Revenue Operations as a core feature
Reply.io
AI-powered sales engagement platform with multi-channel sequences, AI SDR agent, and automated meeting booking
Implements Revenue Operations as a core feature