Personalization at Scale
The ability to deliver individualized experiences or messages to large numbers of people automatically. This capability is implemented by tools like Clearbit to enhance automation and efficiency.
Context
AI enables personalization at scale by analyzing data about each recipient and customizing content accordingly. This is a key capability of AI SDRs and marketing agents.
Examples
- 1Emails that reference prospect's recent company news
- 2Product recommendations based on browsing history
- 3Content suggestions based on role and industry
Implementing Agents
AI agents that implement or utilize Personalization at Scale:
Clearbit
B2B data enrichment and intelligence platform for real-time lead enrichment, form optimization, and visitor identification
Implements Personalization at Scale as a core feature
Mailchimp AI
Email marketing platform with AI-powered content generation, send time optimization, and predictive segmentation
Implements Personalization at Scale as a core feature
HubSpot Marketing AI (Breeze)
AI-powered marketing hub with Breeze AI for content creation, campaign optimization, and customer intelligence
Implements Personalization at Scale as a core feature
Adobe Marketo Engage
Enterprise B2B marketing automation platform with AI for lead scoring, content personalization, and attribution
Implements Personalization at Scale as a core feature
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Personalization at Scale capabilities