Lead Generation
Also known as: Lead Gen, Demand Generation
The process of identifying and attracting potential customers for a business's products or services. This capability is implemented by tools like Artisan (Ava) to enhance automation and efficiency.
Context
Lead generation spans both inbound (content, SEO, ads) and outbound (prospecting, cold outreach) activities. AI agents are transforming lead gen by automating both identification and initial engagement of potential customers.
Examples
- 1AI SDRs identifying and reaching out to ideal prospects
- 2Content syndication campaigns capturing leads at scale
- 3Webinars and gated content capturing prospect information
Implementing Agents
AI agents that implement or utilize Lead Generation:
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Implements Lead Generation as a core feature
Instantly.ai
Cold email outreach platform with unlimited email accounts, AI-powered warmup, and campaign automation for lead generation
Implements Lead Generation as a core feature
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Implements Lead Generation as a core feature
Snov.io
All-in-one sales toolbox with email finder, verifier, drip campaigns, and CRM for lead generation and outreach
Implements Lead Generation as a core feature
Leadfeeder (Dealfront)
Website visitor identification platform that reveals companies visiting your site and provides contact data for follow-up
Implements Lead Generation as a core feature