Churn Rate
Also known as: Customer Attrition, Churn
The percentage of customers who stop using a product or service during a given time period. Reducing churn is critical for SaaS and subscription businesses.
Context
Reducing churn is critical for SaaS and subscription businesses. AI agents help by identifying at-risk customers and automating retention outreach.
Examples
- 1Monthly churn rate of 2% for a SaaS product
- 2AI predicting churn risk based on usage patterns
- 3Automated win-back campaigns for churned customers
Implementing Agents
AI agents that implement or utilize Churn Rate:
Gong
Revenue intelligence platform that analyzes customer interactions with AI to provide insights on deals, coaching, and forecasting
Supports Churn Rate capabilities
Optimove
Customer-led marketing platform with AI for personalization, journey orchestration, and predictive analytics
Supports Churn Rate capabilities
Braze
Customer engagement platform with BrazeAI for real-time personalization across email, mobile, web, and more
Supports Churn Rate capabilities
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Churn Rate capabilities
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Supports Churn Rate capabilities