Artisan (Ava) vs Warmly

Artisan (Ava)

Ava taps into a curated database of over 300 million verified B2B contacts, pulling data from dozens of sources (technographics, funding events, hiring news, social signals). The AI enriches each prospect in real time, ensuring that outreach is based on the latest firm‑level intelligence. This depth of data reduces manual research time, improves targeting accuracy, and enables hyper‑personalized messaging that resonates with the prospect’s current context. Higher prospect relevance and faster pipeline building

✓ Higher prospect relevance and faster pipeline building

Warmly

Warmly's visitor identification technology operates as a sophisticated intelligence layer that transforms anonymous website traffic into actionable sales opportunities. When a prospect visits your website, the platform's proprietary de-anonymization engine cross-references IP addresses, browser fingerprints, and behavioral patterns against extensive B2B databases to reveal the visitor's identity with remarkable accuracy. The system captures comprehensive data including company name, industry, employee count, revenue range, and technology stack, along with individual-level details such as the visitor's name, job title, seniority level, LinkedIn profile, and direct contact information. Beyond basic identification, Warmly tracks the visitor's entire journey—which pages they viewed, how long they spent on each, what content they downloaded, and their engagement patterns over multiple sessions. This behavioral intelligence is crucial for understanding buying intent and timing outreach appropriately. Convert anonymous website traffic into qualified leads with immediate outreach opportunities, capturing high-intent prospects before they move to competitors.

✓ Convert anonymous website traffic into qualified leads with immediate outreach opportunities, capturing high-intent prospects before they move to competitors

Artisan (Ava)

Using a proprietary LLM pipeline, Ava writes emails and LinkedIn messages that adapt tone, style and call‑to‑action to each individual prospect. The system employs a "Personalization Waterfall" that selects the most specific data point (e.g., recent funding, product launch) for inclusion, creating messages that read as if drafted by a senior sales rep. This results in higher open and reply rates compared with generic templates. Improved engagement metrics and response rates

✓ Improved engagement metrics and response rates

Warmly

Warmly's machine learning-driven lead scoring system continuously analyzes dozens of signals to predict which prospects are most likely to convert into customers. The algorithm evaluates firmographic data including company size, industry, technology stack, and growth indicators, combining this with behavioral signals such as page views, time on site, content engagement, email opens, and response patterns. What makes Warmly's scoring particularly powerful is its adaptive learning capability—the system studies your historical conversion data to identify the specific patterns that predict success for your unique business. Scores update dynamically in real-time as prospects interact with your website, emails, and content, ensuring sales teams always have current intelligence. The platform also incorporates intent data from third-party sources, identifying companies actively researching solutions in your category across the web. Prioritize high-value prospects with surgical precision, enabling sales teams to focus their limited time on accounts with the highest conversion probability and largest deal potential.

✓ Prioritize high-value prospects with surgical precision, enabling sales teams to focus their limited time on accounts with the highest conversion probability and largest deal potential

Artisan (Ava)

Ava orchestrates multi‑step sequences across email and LinkedIn, automatically adjusting timing based on recipient behavior (opens, clicks, replies). At Level 2 autonomy she can send messages, follow‑up, and even book calendar slots without human approval, while providing a live dashboard for managers to monitor performance. Scalable outreach with minimal manual oversight

✓ Scalable outreach with minimal manual oversight

Warmly

The automated email sequence engine represents Warmly's execution layer, transforming prospect intelligence into personalized multi-touch campaigns that run autonomously. The platform's AI generates email copy tailored to each recipient's role, company, industry, and observed behaviors—referencing specific pages they visited, content they engaged with, or actions they took. Sequences are intelligently triggered based on configurable criteria including lead score thresholds, specific website behaviors, time-based rules, or CRM field changes. The system handles sophisticated follow-up logic, automatically adjusting timing based on engagement patterns, pausing sequences when prospects respond, and escalating to human review when appropriate. Warmly optimizes send times using machine learning analysis of historical response data, ensuring emails arrive when recipients are most likely to engage. Scale personalized outreach to thousands of prospects simultaneously without sacrificing relevance, while freeing sales representatives to focus on high-value conversations rather than repetitive tasks.

✓ Scale personalized outreach to thousands of prospects simultaneously without sacrificing relevance, while freeing sales representatives to focus on high-value conversations rather than repetitive tasks

Artisan (Ava)

The platform includes built‑in warm‑up, mailbox health monitoring, dynamic sending limits, and signature rotation to keep sender reputation high. Bounce testing and placement analytics ensure that high‑volume campaigns land in the inbox rather than spam folders, a common pain point for outbound teams. Higher inbox placement and reduced spam complaints

✓ Higher inbox placement and reduced spam complaints

Warmly

Warmly's ABM functionality enables revenue teams to orchestrate sophisticated multi-stakeholder campaigns targeting their most valuable potential customers. The platform allows teams to define target account lists based on ideal customer profile criteria, then tracks engagement across the entire buying committee—from initial researchers to economic decision-makers. When anyone from a target account visits your website, Warmly immediately alerts the assigned account owner and captures the engagement in a unified account timeline. The system coordinates outreach across multiple stakeholders, ensuring messaging is consistent yet role-appropriate, and preventing the embarrassment of duplicate or conflicting communications. Advanced features include buying committee mapping, which identifies additional stakeholders to engage, and account-level scoring that aggregates individual engagement into a holistic view of account readiness. Increase average deal size and accelerate complex B2B sales cycles by engaging entire buying committees with coordinated, contextual messaging that addresses each stakeholder's unique concerns.

✓ Increase average deal size and accelerate complex B2B sales cycles by engaging entire buying committees with coordinated, contextual messaging that addresses each stakeholder's unique concerns

Artisan (Ava)

Every new customer receives a dedicated Customer Success Manager who runs a kickoff call, configures integrations (Slack, HubSpot, Salesforce), and fine‑tunes the AI’s messaging style. Ongoing quarterly business reviews and custom SLA options help enterprises align Ava’s performance with revenue goals. Rapid time‑to‑value and ongoing optimization

✓ Rapid time‑to‑value and ongoing optimization

Warmly

Warmly's integration architecture ensures seamless bidirectional data flow with your existing sales technology ecosystem, eliminating data silos and manual entry that plague many sales organizations. The platform offers native, deep integrations with Salesforce and HubSpot that go beyond basic field mapping—Warmly understands CRM object relationships, respects existing workflows and automation rules, and maintains data hygiene standards. All prospect data, engagement metrics, email activities, and campaign results sync automatically in real-time, creating a complete picture of every interaction within your CRM. The integration also pulls data from your CRM to inform Warmly's AI, using historical opportunity data to improve lead scoring accuracy and leveraging existing account assignments to route new visitors appropriately. Custom field mapping allows organizations to capture Warmly-specific data points like visitor behavior scores and intent signals directly in their CRM records. Maintain perfect data accuracy across systems while enabling sales teams to work entirely within their preferred CRM interface, with all Warmly intelligence surfaced exactly where they need it.

✓ Maintain perfect data accuracy across systems while enabling sales teams to work entirely within their preferred CRM interface, with all Warmly intelligence surfaced exactly where they need it