Artisan (Ava) vs Mailshake

Artisan (Ava)

Ava taps into a curated database of over 300 million verified B2B contacts, pulling data from dozens of sources (technographics, funding events, hiring news, social signals). The AI enriches each prospect in real time, ensuring that outreach is based on the latest firm‑level intelligence. This depth of data reduces manual research time, improves targeting accuracy, and enables hyper‑personalized messaging that resonates with the prospect’s current context. Higher prospect relevance and faster pipeline building

✓ Higher prospect relevance and faster pipeline building

Mailshake

Mailshake's AI personalization engine goes far beyond simple mail merge functionality, utilizing advanced natural language processing to craft contextually relevant messages for each prospect. The system analyzes prospect data including job title, company size, industry, recent news, and social media activity to generate personalized opening lines, value propositions, and calls-to-action. The AI learns from engagement patterns across your campaigns, automatically identifying which personalization approaches resonate with different prospect segments and adjusting recommendations accordingly. This enables sales teams to send thousands of emails that feel individually crafted while spending a fraction of the time required for manual personalization. Achieve 2-3x higher response rates while reducing email creation time by 80% through intelligent, data-driven personalization at scale.

✓ Achieve 2-3x higher response rates while reducing email creation time by 80% through intelligent, data-driven personalization at scale

Artisan (Ava)

Using a proprietary LLM pipeline, Ava writes emails and LinkedIn messages that adapt tone, style and call‑to‑action to each individual prospect. The system employs a "Personalization Waterfall" that selects the most specific data point (e.g., recent funding, product launch) for inclusion, creating messages that read as if drafted by a senior sales rep. This results in higher open and reply rates compared with generic templates. Improved engagement metrics and response rates

✓ Improved engagement metrics and response rates

Mailshake

Mailshake's multi-channel sequencing capability enables sales teams to orchestrate coordinated outreach across email, LinkedIn, and phone within a single automated workflow. Users can design sophisticated cadences that automatically transition between channels based on prospect engagement, ensuring no opportunity falls through the cracks. The platform intelligently spaces touchpoints to avoid overwhelming prospects while maintaining consistent presence throughout the buying journey. Each channel interaction is logged and synchronized, providing complete visibility into the prospect's engagement history regardless of where the conversation occurs. Increase prospect touchpoints by 3x and improve connection rates by engaging prospects on their preferred communication channels.

✓ Increase prospect touchpoints by 3x and improve connection rates by engaging prospects on their preferred communication channels

Artisan (Ava)

Ava orchestrates multi‑step sequences across email and LinkedIn, automatically adjusting timing based on recipient behavior (opens, clicks, replies). At Level 2 autonomy she can send messages, follow‑up, and even book calendar slots without human approval, while providing a live dashboard for managers to monitor performance. Scalable outreach with minimal manual oversight

✓ Scalable outreach with minimal manual oversight

Mailshake

The Lead Catcher feature automatically monitors all campaign responses and uses AI-powered sentiment analysis to identify and prioritize hot prospects requiring immediate attention. The system distinguishes between positive responses, objections, out-of-office replies, and unsubscribe requests, automatically routing each to appropriate workflows. Hot leads are flagged in real-time with mobile notifications, ensuring sales reps can strike while interest is high. The AI scoring algorithm considers multiple engagement signals including email opens, link clicks, reply sentiment, and website visits to generate a comprehensive lead score. Never miss a hot lead again with instant notifications and AI-powered prioritization that surfaces your most promising opportunities.

✓ Never miss a hot lead again with instant notifications and AI-powered prioritization that surfaces your most promising opportunities

Artisan (Ava)

The platform includes built‑in warm‑up, mailbox health monitoring, dynamic sending limits, and signature rotation to keep sender reputation high. Bounce testing and placement analytics ensure that high‑volume campaigns land in the inbox rather than spam folders, a common pain point for outbound teams. Higher inbox placement and reduced spam complaints

✓ Higher inbox placement and reduced spam complaints

Mailshake

Mailshake's comprehensive deliverability suite addresses the critical challenge of ensuring outreach emails actually reach prospect inboxes. The platform includes automated email warming that gradually builds sender reputation, real-time spam score analysis that flags problematic content before sending, and domain health monitoring that alerts users to potential deliverability issues. The system also provides guidance on optimal sending volumes, authentication setup (SPF, DKIM, DMARC), and content best practices to maximize inbox placement rates across different email providers. Maintain 95%+ inbox placement rates and protect your domain reputation with proactive deliverability monitoring and optimization.

✓ Maintain 95%+ inbox placement rates and protect your domain reputation with proactive deliverability monitoring and optimization

Artisan (Ava)

Every new customer receives a dedicated Customer Success Manager who runs a kickoff call, configures integrations (Slack, HubSpot, Salesforce), and fine‑tunes the AI’s messaging style. Ongoing quarterly business reviews and custom SLA options help enterprises align Ava’s performance with revenue goals. Rapid time‑to‑value and ongoing optimization

✓ Rapid time‑to‑value and ongoing optimization

Mailshake

Mailshake's analytics dashboard provides comprehensive visibility into campaign performance with granular metrics including open rates, click rates, reply rates, and conversion tracking across every touchpoint. The platform offers cohort analysis to compare performance across different prospect segments, A/B test results with statistical significance indicators, and team performance leaderboards for sales management. Users can drill down into individual sequence performance, identify bottlenecks in their cadences, and export detailed reports for stakeholder presentations. The dashboard also includes predictive analytics that forecast campaign outcomes based on early engagement signals. Make data-driven decisions with real-time insights that reveal exactly what's working and where to optimize your outreach strategy.

✓ Make data-driven decisions with real-time insights that reveal exactly what's working and where to optimize your outreach strategy