Artisan (Ava) vs Instantly.ai

Artisan (Ava)

Ava taps into a curated database of over 300 million verified B2B contacts, pulling data from dozens of sources (technographics, funding events, hiring news, social signals). The AI enriches each prospect in real time, ensuring that outreach is based on the latest firm‑level intelligence. This depth of data reduces manual research time, improves targeting accuracy, and enables hyper‑personalized messaging that resonates with the prospect’s current context. Higher prospect relevance and faster pipeline building

✓ Higher prospect relevance and faster pipeline building

Instantly.ai

Instantly.ai's email warmup system automatically warms up unlimited email accounts by simulating natural email conversations between real inboxes in the Instantly network. The system sends emails from your accounts, opens them, marks them as important, removes them from spam, and generates positive engagement signals that email providers use to determine sender reputation. Unlike competitors that charge per account or limit warmup capacity, Instantly.ai includes unlimited warmup across all plans, allowing users to maintain dozens or even hundreds of sending accounts without additional cost. The warmup process runs continuously in the background, protecting deliverability even during active campaigns. Achieve and maintain 95%+ inbox placement rates while scaling outreach across unlimited sending accounts without additional warmup fees.

✓ Achieve and maintain 95%+ inbox placement rates while scaling outreach across unlimited sending accounts without additional warmup fees

Artisan (Ava)

Using a proprietary LLM pipeline, Ava writes emails and LinkedIn messages that adapt tone, style and call‑to‑action to each individual prospect. The system employs a "Personalization Waterfall" that selects the most specific data point (e.g., recent funding, product launch) for inclusion, creating messages that read as if drafted by a senior sales rep. This results in higher open and reply rates compared with generic templates. Improved engagement metrics and response rates

✓ Improved engagement metrics and response rates

Instantly.ai

Instantly.ai provides direct access to a database of over 160 million verified B2B contacts, eliminating the need for separate lead sourcing tools. Users can search and filter prospects by industry, company size, job title, location, technology stack, funding status, and dozens of other criteria to build highly targeted prospect lists. The database is continuously updated and verified, with email validation happening in real-time before contacts are added to campaigns. This integrated approach means users can go from identifying their ideal customer profile to launching campaigns in minutes rather than days, without exporting and importing data between multiple tools. Build targeted prospect lists in minutes with verified contact data, eliminating the need for separate lead sourcing subscriptions and manual data validation.

✓ Build targeted prospect lists in minutes with verified contact data, eliminating the need for separate lead sourcing subscriptions and manual data validation

Artisan (Ava)

Ava orchestrates multi‑step sequences across email and LinkedIn, automatically adjusting timing based on recipient behavior (opens, clicks, replies). At Level 2 autonomy she can send messages, follow‑up, and even book calendar slots without human approval, while providing a live dashboard for managers to monitor performance. Scalable outreach with minimal manual oversight

✓ Scalable outreach with minimal manual oversight

Instantly.ai

The AI Email Writer leverages GPT-powered natural language processing to generate unique, personalized cold emails for each prospect in your campaign. Rather than relying on static templates with basic merge fields, the AI analyzes each prospect's LinkedIn profile, company website, recent news, job responsibilities, and industry context to craft messages that feel individually written. Users can specify their value proposition, desired tone, and key talking points, and the AI generates multiple variations for A/B testing. The system learns from campaign performance data, automatically improving its writing based on which messages generate the highest response rates for specific industries and personas. Generate thousands of unique, personalized emails in minutes while achieving response rates 2-3x higher than traditional template-based approaches.

✓ Generate thousands of unique, personalized emails in minutes while achieving response rates 2-3x higher than traditional template-based approaches

Artisan (Ava)

The platform includes built‑in warm‑up, mailbox health monitoring, dynamic sending limits, and signature rotation to keep sender reputation high. Bounce testing and placement analytics ensure that high‑volume campaigns land in the inbox rather than spam folders, a common pain point for outbound teams. Higher inbox placement and reduced spam complaints

✓ Higher inbox placement and reduced spam complaints

Instantly.ai

Instantly.ai's inbox rotation technology automatically distributes email sending across multiple connected accounts to maximize deliverability and scale. The system intelligently balances send volume across accounts based on each account's warmup status, reputation score, and daily sending limits, ensuring no single account is overloaded. Users can connect unlimited email accounts from any provider (Google Workspace, Microsoft 365, SMTP) and the platform automatically rotates sending to maintain optimal deliverability. This approach allows teams to send thousands of emails daily while keeping individual account volumes low enough to avoid triggering spam filters. Scale to thousands of daily sends while maintaining high deliverability by automatically distributing volume across multiple accounts.

✓ Scale to thousands of daily sends while maintaining high deliverability by automatically distributing volume across multiple accounts

Artisan (Ava)

Every new customer receives a dedicated Customer Success Manager who runs a kickoff call, configures integrations (Slack, HubSpot, Salesforce), and fine‑tunes the AI’s messaging style. Ongoing quarterly business reviews and custom SLA options help enterprises align Ava’s performance with revenue goals. Rapid time‑to‑value and ongoing optimization

✓ Rapid time‑to‑value and ongoing optimization

Instantly.ai

Instantly.ai provides comprehensive analytics dashboards that track every aspect of campaign performance from initial send through final conversion. Users can monitor open rates, click rates, reply rates, bounce rates, and meeting bookings in real-time, with the ability to drill down into individual prospect engagement. The built-in A/B testing engine allows users to test multiple subject lines, email copy variations, send times, and sequence structures simultaneously, with statistical significance calculations that identify winning variations. The platform automatically promotes top-performing variations and provides actionable insights on what messaging resonates with specific audiences. Continuously optimize campaign performance with data-driven insights and automated A/B testing that identifies winning messages and sequences.

✓ Continuously optimize campaign performance with data-driven insights and automated A/B testing that identifies winning messages and sequences