Artisan (Ava) vs Clearbit

Artisan (Ava)

Ava taps into a curated database of over 300 million verified B2B contacts, pulling data from dozens of sources (technographics, funding events, hiring news, social signals). The AI enriches each prospect in real time, ensuring that outreach is based on the latest firm‑level intelligence. This depth of data reduces manual research time, improves targeting accuracy, and enables hyper‑personalized messaging that resonates with the prospect’s current context. Higher prospect relevance and faster pipeline building

✓ Higher prospect relevance and faster pipeline building

Clearbit

Clearbit's Data Enrichment API automatically appends over 100 firmographic, technographic, and demographic attributes to any email address or domain in real-time. When a prospect fills out a form with just their email, the API instantly returns company name, size, industry, funding status, technologies used, social profiles, and dozens of other data points. This eliminates lengthy forms that kill conversion rates while giving sales teams the context they need to prioritize and personalize outreach. The API processes requests in under 200 milliseconds, enabling real-time lead scoring and routing decisions without any perceptible delay to the user experience. Reduce form fields by 80% while capturing 10x more data about every lead, dramatically improving both conversion rates and sales intelligence.

✓ Reduce form fields by 80% while capturing 10x more data about every lead, dramatically improving both conversion rates and sales intelligence

Artisan (Ava)

Using a proprietary LLM pipeline, Ava writes emails and LinkedIn messages that adapt tone, style and call‑to‑action to each individual prospect. The system employs a "Personalization Waterfall" that selects the most specific data point (e.g., recent funding, product launch) for inclusion, creating messages that read as if drafted by a senior sales rep. This results in higher open and reply rates compared with generic templates. Improved engagement metrics and response rates

✓ Improved engagement metrics and response rates

Clearbit

Clearbit Reveal transforms anonymous website traffic into identified company profiles by matching visitor IP addresses against Clearbit's proprietary database of corporate IP ranges. When a visitor from a target account browses your pricing page or product documentation, Reveal identifies the company and can trigger real-time alerts to sales teams, personalize website content, or add the account to retargeting audiences. The system identifies companies with 85%+ accuracy and provides full firmographic profiles including industry, size, location, and technology stack—turning your website into an intent data source. Convert anonymous website visitors into qualified pipeline by identifying which target accounts are actively researching your solution.

✓ Convert anonymous website visitors into qualified pipeline by identifying which target accounts are actively researching your solution

Artisan (Ava)

Ava orchestrates multi‑step sequences across email and LinkedIn, automatically adjusting timing based on recipient behavior (opens, clicks, replies). At Level 2 autonomy she can send messages, follow‑up, and even book calendar slots without human approval, while providing a live dashboard for managers to monitor performance. Scalable outreach with minimal manual oversight

✓ Scalable outreach with minimal manual oversight

Clearbit

Clearbit Prospector provides access to a continuously updated database of over 350 million verified business contacts at 40 million companies worldwide. Sales teams can build highly targeted prospect lists using advanced filters including job title, seniority level, department, company size, industry, technology usage, and geographic location. Unlike static databases, Prospector's contacts are verified through multiple sources and updated as people change roles, ensuring deliverability rates above 95%. The tool integrates directly with Salesforce and Outreach, enabling one-click list building and immediate sequence enrollment. Build laser-targeted prospect lists in minutes instead of hours, with confidence that contact information is accurate and current.

✓ Build laser-targeted prospect lists in minutes instead of hours, with confidence that contact information is accurate and current

Artisan (Ava)

The platform includes built‑in warm‑up, mailbox health monitoring, dynamic sending limits, and signature rotation to keep sender reputation high. Bounce testing and placement analytics ensure that high‑volume campaigns land in the inbox rather than spam folders, a common pain point for outbound teams. Higher inbox placement and reduced spam complaints

✓ Higher inbox placement and reduced spam complaints

Clearbit

Clearbit Advertising enables B2B marketers to build precision-targeted advertising audiences based on firmographic and technographic criteria rather than relying on platform-native targeting. Create custom audiences of companies using specific technologies, within certain revenue ranges, or matching your ideal customer profile, then sync these audiences directly to Facebook, Google, and LinkedIn advertising platforms. The system also enables retargeting of identified website visitors at the company level, ensuring ad spend focuses on accounts most likely to convert rather than broad demographic segments. Reduce wasted ad spend by 40-60% by targeting only companies matching your ideal customer profile across all major advertising platforms.

✓ Reduce wasted ad spend by 40-60% by targeting only companies matching your ideal customer profile across all major advertising platforms

Artisan (Ava)

Every new customer receives a dedicated Customer Success Manager who runs a kickoff call, configures integrations (Slack, HubSpot, Salesforce), and fine‑tunes the AI’s messaging style. Ongoing quarterly business reviews and custom SLA options help enterprises align Ava’s performance with revenue goals. Rapid time‑to‑value and ongoing optimization

✓ Rapid time‑to‑value and ongoing optimization

Clearbit

Clearbit's native Salesforce integration automatically enriches leads, contacts, and accounts with fresh data as records are created or updated. The bi-directional sync ensures that Clearbit data flows into standard and custom Salesforce fields, powering lead scoring models, assignment rules, and reporting dashboards. Sales teams see enriched data directly within their existing workflow, with no context switching required. The integration also enables Salesforce-triggered prospecting, automatically finding new contacts at accounts when opportunities reach certain stages or when existing contacts go dark. Eliminate manual data entry and research time while ensuring every Salesforce record contains the intelligence needed for effective selling.

✓ Eliminate manual data entry and research time while ensuring every Salesforce record contains the intelligence needed for effective selling