Clari vs Amplemarket

Clari

Clari's Revenue Forecasting AI represents a paradigm shift from traditional spreadsheet-based forecasting methods that rely on subjective rep inputs and manager intuition. The system ingests data from CRM records, email engagement, calendar activities, call recordings, and historical win/loss patterns to generate probabilistic forecasts at the deal, segment, and company level. The AI continuously learns from forecast outcomes, improving accuracy over time by identifying which signals most reliably predict deal closure. Sales leaders can drill down from company-level forecasts to individual deals, understanding exactly which opportunities are contributing to or detracting from the number, with AI-generated explanations for each prediction. Achieve 95%+ forecast accuracy and eliminate end-of-quarter surprises by replacing gut-feel predictions with data-driven AI forecasts.

✓ Achieve 95%+ forecast accuracy and eliminate end-of-quarter surprises by replacing gut-feel predictions with data-driven AI forecasts

Amplemarket

Amplemarket's prospect discovery engine leverages artificial intelligence to identify and surface ideal customer profiles from a database of millions of B2B contacts. The system goes beyond basic firmographic filtering by analyzing technographic data, intent signals, hiring patterns, and funding announcements to find prospects who are most likely to be in-market for your solution. Users can define their ideal customer profile using natural language descriptions, and the AI translates these into sophisticated search queries that continuously surface new prospects matching your criteria. The platform also monitors trigger events like job changes, company expansions, and technology adoptions to identify timely outreach opportunities. Dramatically reduces time spent on manual prospecting while improving lead quality through AI-driven identification of high-intent buyers.

✓ Dramatically reduces time spent on manual prospecting while improving lead quality through AI-driven identification of high-intent buyers

Clari

The Pipeline Inspection module provides sales managers and revenue leaders with a comprehensive, real-time view of every deal in the pipeline, automatically scored and ranked by health indicators. Unlike static CRM reports, Clari's pipeline view dynamically updates as new engagement signals are captured, surfacing deals that are stalling, lacking executive engagement, or showing competitive threat indicators. The system analyzes deal velocity, stakeholder mapping, activity recency, and dozens of other signals to generate a composite health score for each opportunity. Color-coded visualizations make it immediately apparent which deals require attention, while drill-down capabilities reveal the specific factors contributing to each deal's risk profile. Identify at-risk deals 2-3 weeks earlier than traditional methods, enabling proactive intervention before opportunities are lost.

✓ Identify at-risk deals 2-3 weeks earlier than traditional methods, enabling proactive intervention before opportunities are lost

Amplemarket

The platform's AI message generation capability creates highly personalized outreach at scale by synthesizing multiple data sources about each prospect. Rather than simple variable insertion, Amplemarket's AI researches each prospect's LinkedIn profile, recent company news, published content, and professional background to craft messages that demonstrate genuine understanding and relevance. The system can generate personalized opening lines, value propositions tailored to specific pain points, and contextual references that make each message feel individually crafted. Users maintain control through customizable AI parameters, tone settings, and approval workflows while benefiting from the speed and consistency of automated generation. Enables sales teams to send thousands of genuinely personalized messages without the hours of manual research typically required for effective personalization.

✓ Enables sales teams to send thousands of genuinely personalized messages without the hours of manual research typically required for effective personalization

Clari

Clari's Conversation Intelligence automatically records, transcribes, and analyzes every sales call and meeting, extracting actionable insights without requiring any manual effort from sales representatives. The AI identifies key moments in conversations including pricing discussions, competitor mentions, objection handling, next step commitments, and buying signals. Managers can quickly review call highlights rather than listening to entire recordings, while the system automatically logs relevant information back to CRM records. The platform also enables coaching workflows, allowing managers to leave timestamped feedback on specific call moments and track improvement over time across their teams. Reduce manual CRM data entry by 80% while capturing 10x more deal intelligence from every customer conversation.

✓ Reduce manual CRM data entry by 80% while capturing 10x more deal intelligence from every customer conversation

Amplemarket

Amplemarket's sequence builder enables sophisticated multi-channel campaigns that coordinate touchpoints across email, LinkedIn, and phone into cohesive buyer journeys. The platform supports dynamic branching based on prospect behavior—automatically adjusting the sequence path when prospects open emails, click links, view LinkedIn profiles, or respond to messages. Users can create complex sequences with conditional logic, A/B testing of message variants, and automatic channel switching based on engagement patterns. The AI optimizes send times for each channel and prospect based on historical engagement data, ensuring messages arrive when prospects are most likely to engage. Maximizes response rates by reaching prospects through their preferred channels at optimal times while maintaining a coordinated, professional outreach cadence.

✓ Maximizes response rates by reaching prospects through their preferred channels at optimal times while maintaining a coordinated, professional outreach cadence

Clari

Clari's Activity Capture engine automatically syncs emails, calendar events, and meeting data from sales team members, creating a comprehensive engagement timeline for every account and opportunity without requiring manual logging. The system goes beyond simple activity counting to analyze engagement quality, measuring factors like response times, email sentiment, meeting attendance patterns, and stakeholder involvement depth. Each account receives an engagement score that reflects the true health of the relationship, enabling sales leaders to identify accounts that appear active but lack meaningful executive engagement or accounts where engagement is declining despite recent activity. Eliminate hours of weekly CRM data entry while gaining complete visibility into actual customer engagement patterns.

✓ Eliminate hours of weekly CRM data entry while gaining complete visibility into actual customer engagement patterns

Amplemarket

The platform provides comprehensive analytics that go beyond basic open and click rates to deliver actionable intelligence about campaign performance and prospect engagement. Amplemarket tracks engagement across all channels, providing unified visibility into how prospects interact with your outreach throughout the buyer journey. The analytics engine identifies patterns in successful conversions, highlights underperforming sequences, and provides AI-driven recommendations for optimization. Sales managers gain visibility into team performance, pipeline contribution, and ROI metrics, while individual SDRs receive personalized coaching insights based on their campaign results. Transforms raw engagement data into strategic insights that enable continuous optimization of outreach strategies and measurable improvement in conversion rates.

✓ Transforms raw engagement data into strategic insights that enable continuous optimization of outreach strategies and measurable improvement in conversion rates

Clari

The Revenue Operations Analytics suite provides executive leadership and RevOps teams with comprehensive dashboards and reports that illuminate the entire revenue engine's performance. The platform tracks key metrics including pipeline coverage ratios, stage conversion rates, average deal sizes, sales cycle lengths, and win rates across segments, products, and teams. Trend analysis capabilities reveal whether performance is improving or declining over time, while cohort analysis enables comparison of current quarter performance against historical patterns. Custom report builders allow RevOps teams to create tailored views for different stakeholders, from board-level summaries to detailed rep performance scorecards. Make data-driven decisions about territory planning, quota setting, and resource allocation with complete revenue visibility.

✓ Make data-driven decisions about territory planning, quota setting, and resource allocation with complete revenue visibility

Amplemarket

Amplemarket offers deep, bidirectional integration with major CRM platforms including Salesforce and HubSpot, ensuring that all prospect interactions, engagement data, and campaign activities sync automatically to your system of record. The integration goes beyond basic contact syncing to include activity logging, lead scoring updates, opportunity creation triggers, and custom field mapping. Sales teams can launch Amplemarket sequences directly from CRM records, and all engagement data flows back to provide complete visibility within existing workflows. The platform also supports integration with sales intelligence tools, calendar applications, and communication platforms to create a unified sales technology ecosystem. Eliminates manual data entry and ensures sales teams maintain a complete, accurate view of prospect engagement within their existing CRM workflows.

✓ Eliminates manual data entry and ensures sales teams maintain a complete, accurate view of prospect engagement within their existing CRM workflows

Clari

Approach: Clari automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Amplemarket

Approach: Amplemarket automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Clari

Approach: Clari uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.

Amplemarket

Approach: Amplemarket uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.